My initial exposure to the creative industry came as a model. On set is where I began to discover my love for process and it's value to product. My intrigue continued to grow and I had an urge to create, this is where my brainchild was born GAUCHOWORLD, a culture hub working at the intersection of music, fashion and sport, providing an authentic insight into the culture, through an alternative insightful perspective. When approaching a project I aim to create a piece which is aesthetically unique whilst delivering an empowering message.Locked Pro Plan feature
My obsession with aesthetics led me to develop skills as a creative director and I began to look at everything differently and learn the appropriate skills which would allow me to enable a vision. GAUCHOWORLD is a platform which focuses on music,fashion and sport culture, I was bored of seeing the culture represented in ways which are bland and outdated, so I began to create a space where the culture can live freely. Producing, directing, photography, management, creative direction, social media management and curating content are all skills which I use during day to day on goings.
Throughout the primary stages of the Adidas GLITCH project I was involved in the production of content within the community, this predominantly was content which was homed on Instagram which assisted in creating a wider awareness of the product. Furthermore, I provided a consultancy service which helped the product concept grow.