Ellie Craig Content & Brand Manager and Freelance Copywriter | The Dots
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Ellie Craig

Content & Brand Manager and Freelance CopywriterLondon, United Kingdom
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Ellie Craig

Content & Brand Manager and Freelance CopywriterLondon, United Kingdom
About me
A trained journalist with over 11 years experience of working in fashion, ecom and travel, I have worked for the likes of Jasper Conran, Finery and FitFlop. I have proven experience of planning and creating engaging editorial, copy and imagery as well as overseeing and implementing content and brand strategies.
Projects credited in
  • Potluck Zine Issue 1: Cooking During CovidPotluck is a print and online zine born from a love of food. It shares your stories of cooking, eating and sharing food and all the pleasures and practicalities that come along with it. It’s about togetherness, community and eating delicious things. Our first issue is an 84 page mammoth of a zine, with the theme of "Cooking During Covid" uniting the work. We explore how our routines and experiences with cooking, eating and sharing food were completely turned on their head by the 2020 Coronavirus
Work history
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    Online & Marketing Manager (Maternity Cover)Jasper Conran
     - London, United KingdomFull Time
    A year-long maternity cover role, I was responsible for managing the company’s four websites (jasperconran.com, jasperconranshop.com, l-hotelmarrakech.com and lindos-villas.com) as well as overseeing and strategising all press and marketing for the mainline collection and Mr Conran’s award-winning hotel, L’Hôtel Marrakech. Other aspects of my role included producing the mainline look book shoots, planning and implementing all social media content and any ad-hoc creative projects, including co-curating an exhibition of Mr Conran for the University of Seville. I also work closely with the team at Debenhams to ensure that look book shoots and press shows for J by Jasper Conran were consistent and on-brand.
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    Content & Brand ManagerFinery London
     - London, United KingdomFull Time
    I was promoted in 2017 which saw me become responsible for all aspects of brand and content, including writing all copy, overseeing all imagery and graphic design and producing the ecom and campaign shoots. I also worked closely with the CEO and other members of the management team to drive the business forward.
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Skills
  • Fashion
  • Blog Management
  • Content
  • Lifestyle Writing
  • Blog Development
  • Manage a Team
  • Content and Media Writing
  • Organisation Skills
  • Organisation and Critical Path Planning
  • Social Content Strategy
  • Blog Creation
  • Eccomerce Experience
  • Content SEO Social
  • Brand Strategy
  • Content Strategy
Education
    Fashion Promotion: JournalismLondon College of Fashion, UAL
     - London, United Kingdom
    T
    T
    English Language, History, Theatre Studies and PsychologyThe Queen Katherine School
     - Kendal, United Kingdom
    Three A2 Levels, one AS Level and 10 GCSEs