Ellie Craig

Content & Brand Manager and Freelance Copywriter

London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

A trained journalist with over 11 years experience of working in fashion, ecom and travel, I have worked for the likes of Jasper Conran, Finery and FitFlop. I have proven experience of planning and creating engaging editorial, copy and imagery as well as overseeing and implementing content and brand strategies.

Locked Pro Plan feature


  • Fashion
  • Blog Management
  • Content
  • Lifestyle Writing
  • Blog Development
  • Manage a Team
  • Content and Media Writing
  • Organisation Skills
  • Organisation and Critical Path Planning
  • Social Content Strategy
  • Blog Creation
  • Eccomerce Experience
  • Content SEO Social
  • Brand Strategy
  • Content Strategy

People I’ve worked with

Companies I’ve worked with

  • FitFlop


    • Fashion and Textiles
  • P


    • F

      Finery London

      • s


        Work history


        Online & Marketing Manager (Maternity Cover)

        Jasper Conran

        May 2019 - Apr 2020
        • London, United Kingdom
        • Full Time
        • A year-long maternity cover role, I was responsible for managing the company’s four websites (jasperconran.com, jasperconranshop.com, l-hotelmarrakech.com and lindos-villas.com) as well as overseeing and strategising all press and marketing for the mainline collection and Mr Conran’s award-winning hotel, L’Hôtel Marrakech. Other aspects of my role included producing the mainline look book shoots, planning and implementing all social media content and any ad-hoc creative projects, including co-curating an exhibition of Mr Conran for the University of Seville. I also work closely with the team at Debenhams to ensure that look book shoots and press shows for J by Jasper Conran were consistent and on-brand.


        Content & Brand Manager

        Finery London

        Nov 2017 - Apr 2019
        • London, United Kingdom
        • Full Time
        • I was promoted in 2017 which saw me become responsible for all aspects of brand and content, including writing all copy, overseeing all imagery and graphic design and producing the ecom and campaign shoots. I also worked closely with the CEO and other members of the management team to drive the business forward.


        Content Editor

        Finery London

        Oct 2016 - Nov 2017
        • London, United Kingdom
        • Full Time
        • I joined Finery as the Content Editor and introduced a monthly content calendar and web plan as well as a yearly marketing calendar that encompassed all elements of the business. This enabled me to plan web, email and social content in-line with the company's objectives.


        Content Manager


        Apr 2016 - Oct 2016
        • London, United Kingdom
        • Freelance
        • Working with the marketing, merchandising, copy and creative teams, I planned and briefed all content for the website, emails, social media and special projects across four territories: the UK, Europe, USA and Canada.


        Project Manager

        I am the Greatest Ltd

        May 2015 - Mar 2016
        • London, United Kingdom
        • Full Time
        • I was at personalised book company I am the Greatest for just under a year and during this time I worked closely with the founder to both launch and promote the brand. This required me to deal with all aspects of the business, from overseeing the development and construction of the website to commissioning freelancers and managing a marketing assistant. I also oversaw the blog content, social media strategy and the digital marketing. This was been unlike anything I have previously undertaken and it required me to be extremely organised and proactive. It also gave me an understanding of technical elements including HTML, CSS and WordPress.


        Fashion & Social Media Editor

        TOWER London

        Mar 2014 - Mar 2015
        • London, United Kingdom
        • Full Time
        • During my time at TOWER London I relaunched the blog, edited the bi-annual TOWER London Magazine, restructured their approach to social media and worked closely with other team members to create bespoke campaigns and coverage for events including Back to School, new store openings and industry events including a bloggers’ breakfast. I was also responsible for creating daily blog and social media content as well as writing and overseeing the newsletters.


        Senior Fashion & Lifestyle Writer


        Jan 2013 - Mar 2014
        • London, United Kingdom
        • Full Time
        • I was promoted to Senior Fashion & Lifestyle Writer in January 2013. This saw me not only continue managing the other team members and the day to day workload but also work closely with the Head of Editorial to relaunch the new Secretsales.com blog, The Secret and devise and compile editorial content across varying subject matters, including fashion, lifestyle and interiors. The relaunch saw traffic increase on the blog ten-fold after it launched in March 2013.


        Senior Copywriter


        Sep 2009 - Jan 2013
        • London, United Kingdom
        • Full Time
        • As Senior Copywriter I was responsible for all of the product descriptions, blog content and social media as well as managing a team of writers and freelancers. I also introduced a company-wide sales calendar which enabled us to better plan and prioritise upcoming sales. Secretsales.com was extremely fast-paced which required me to not only be extremely organised but to maintain strong relationships with other departments including design, buying and the in-house studio to create imaginative and inspiring work that resonated with customers.


        Styling Assistant

        Mary fellowes

        May 2009 - Sep 2009
        • London, United Kingdom
        • Full Time
        • I worked closely with Mary and the First Styling Assistant on planning and working on shoots for the likes of Teen Vogue, The Savoy and French Magazine.


        Sales Assistant


        Jul 2008 - May 2009
        • London, United Kingdom
        • Full Time
        • I worked at Prada shortly after graduating in 2008. Based in the leather goods department, I was responsible for serving customers and in-store merchandising.



        Fashion Promotion: Journalism

        London College of Fashion, UAL

        Sep 2005 - May 2008
        • London, United Kingdom


        English Language, History, Theatre Studies and Psychology

        The Queen Katherine School

        Aug 1997 - May 2004
        • Kendal, United Kingdom
        • Three A2 Levels, one AS Level and 10 GCSEs