I have been at I am the Greatest for just under a year and during this time I have worked closely with the founder to both launch and promote the brand. This required me to deal with all aspects of the business, from overseeing the development and construction of the website to commissioning freelancers and managing a marketing assistant. I also oversee the blog content, social media strategy and the digital marketing. This has been unlike anything I have previously undertaken and required me to be extremely organised and proactive. It also gave me an understanding of technical elements including HTML, CSS and WordPress.
During my time at TOWER London I relaunched the blog, edited the bi-annual TOWER London Magazine, restructured their approach to social media and worked closely with other team members to create bespoke campaigns and coverage for events including Back to School, new store openings and industry events including a bloggers’ breakfast. I was also responsible for creating daily blog and social media content as well as writing and overseeing the newsletters.
I began working at Secretsales.com as a freelance copywriter and worked my way up to become the Senior Fashion & Lifestyle Writer. Out of all of the companies I have worked for, Secretsales.com was definitely the most fast-paced. This required me to not only be extremely organised but it was also crucial that I maintained strong communication levels with the Head of Editorial and the rest of the team, as well as with other departments. While at Secretsales.com I oversaw the mid-level and junior writers in the team as well as collaborating with other departments including design, buying and the in-house studio to create imaginative and inspiring work that resonated with customers. I also worked closely with the Head of Editorial to relaunch the new Secretsales.com blog, The Secret and devise and compile editorial content across varying subject matters, including fashion, lifestyle and interiors. The relaunch saw traffic increase on the blog ten-fold after it launched in March 2013.
I worked closely with Mary and the First Styling Assistant on planning and working on shoots for the likes of Teen Vogue, The Savoy and French Magazine.
I worked at Prada shortly after graduating in 2008. Based in the leather goods department, I was responsible for serving customers and in-store merchandising.
GCSEs and A2 Levels