Projects
- Vigil - Social Media CampaignThe deeper you go the darker it gets.... I loved leading the organic social campaign for Vigil across YouTube, TikTok, Facebook, Instagram and Twitter. Overall, the campaign drove 9.6 million video views (8.3 million of which were organic) and became the UK's biggest drama launch in three years!
- Noughts + Crosses - Social Media CampaignI loved leading on the social campaign for Noughts + Crosses, the hotly-anticipated TV adaptation of Malorie Blackman's novel. We got creative to drive awareness of this brand new BBC One drama, and my responsibilities on the project included; idea generation, creating and editing assets, briefing in other editors and feeding back on their work, commissioning external content creators, live-tweeting, publishing, community management, building boosts for paid media and data analysis. Overall
- Mimi on a Mission: Digital Detox - Social Media CampaignI'm really proud to have led the social campaign for Mimi on a Mission: Digital Detox, a BBC programme for young adults on the pros and cons of social media. Camped out in the woods with their phones in a locked box, each episode of the programme saw influencer and presenter Mimi Missfit and a bunch of teens joined by a famous face to do outdoor activities, chat about mental health and see if they could survive in a world without phones! With no paid media budget at our disposal and limited r
Projects credited in
- Dracula - BBC One and iPlayer Social Media CampaignDracula... the bloody legend. Halloween was the perfect spooky time to launch a first-look trailer for the series, targeted in creative and then in social ad targeting, at horror fans. The full launch trailer, aimed at a broader of great BBC drama, has had a total of 2m views across the social channels. The key selling points for the campaign were the literary fans of the Gothic novel, fans of the writers Mark Gatiss and Stephen Moffat (of Sherlock fame), cool Claes Bang playing the lead, and t
Work history
Social Media ExecutiveBBC
London, United KingdomFull Time
G
G
Content CoordinatorGo Think Big
- London, United KingdomFull Time
+ Show more
Skills
- Writing Web
- CMS Platforms
- Final Cut Pro
- Photoshop
- Adobe Premiere Pro
Education
T
T
Social Media StrategyThe Institute of Direct & Digital Marketing (IDM)
-
W
W
Digital MarketingWe are squared
-
Full scholarship place on We Are Squared and Google's Digital Marketing course
+ Show more