Emma Castagno

Emma Castagno

Associate Creative DirectorLondon, United Kingdom
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Emma Castagno

Emma Castagno

Associate Creative DirectorLondon, United Kingdom
About me
I'm a freelance senior copywriter and art director, based in London but happy to go anywhere for a good brief. Strategic and imaginative, I love the kind of ideas that actually solve problems, smash forms and live and breathe in culture - whatever the medium. Most recently I've been offering brand, art, copy and content direction for a variety of aspirational brands including Olay, John Frieda, Zalando, Tally Weijl, WeWork, Bumble, Wella, ASOS, GHD, P&G luxury fragrance, Lumene & Real Techniques.
Projects
  • Missing People "Phone Call"
    Missing People "Phone Call"MISSING PEOPLE REVEAL A DEVASTATING PRODUCT DEMO TO GET YOU TO SAVE THEIR NEW NUMBER The charity Missing People generated mass awareness of their new phone number with a powerful interactive drama the audience could not forget: viewers had to phone the ad to hear the rest of the story which showcased how the charity helps both the missing and those left behind. After listening in, they would receive a text inviting them to store the charity’s new number, 116 000, inside their phones. We leave au
  • GHD "Aura"
    GHD "Aura"GHD SHOW THE LENGTHS YOU’LL GO TO GET YOUR HANDS ON AN AURA HAIRDRYER Along with the launch of the curling range, we also needed to launch an innovative, high-end hairdryer, Aura. Not just a hairdryer, but a vastly superior hair accessory that whispered luxury bouffant hair; it had must-have written all over it. We showed the lengths women will go to get rid of their old dryer to make way for the Aura. The campaign worked across cinema, online, in salon, in-store, press and was supported by an e
  • GHD "Curve"
    GHD "Curve"GHD CURLS STAY UP ALL NIGHT LONG For GHD we needed to launch a new curling range which promised to hold curls for a whopping 24 hours. We also took the opportunity to reinvigorate the spirit of the new religion positioning that had originally made the brand famous. Putting a head of curls through rigorous all-night party testing, where all sorts threaten to disrupt the sacred bounce, we irreverently prove GHD curls have as much stamina as you. The campaign worked across Cinema, Online, trade, in
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Work history
    ODD logo
    ODD logo
    Associate Creative DiretorODD
    London, United KingdomFull Time
    Tesco F+F AW21
    B
    B
    Senior CopywriterButton PR
    London, United KingdomFreelance
    Sustainability pitch for a luxury brand.
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Skills
  • Fashion
  • Film
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Copywriting
  • Digital
  • Editorial
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • TV Campaigns
  • Creative Thinking
  • Strategy and Insight
Education
    N
    N
    Short course in Script Development and Pitching DramaNational Film and Television School (NFTS)
     - Beaconsfield, United Kingdom
    Short course led by Peter Ansorge, ex head of drama at C4 and BBC.
    D&AD logo
    D&AD logo
    Short Course in Copywriting & Art DirectionD&AD
     - London, United Kingdom
    Short courses run by industry luminaries Will Awdry and Paul Belford.
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Awards
    K
    K
    KinsaleKinsale Shark Awards
    Silver for Missing People "Phone Call" spot