I'm a freelance senior copywriter and art director, based in London but happy to go anywhere for a good brief. Strategic and imaginative, I love the kind of ideas that actually solve problems, smash forms and live and breathe in culture - whatever the medium. Most recently I've been offering brand, art, copy and content direction for a variety of luxury and aspirational brands including Bulgari, Pandora, Johnnie Walker, Tesco F&F, L'Oreal x Cannes, Olay, John Frieda, Zalando, Tally Weijl, WeWork, Bumble, Wella, ASOS, GHD, P&G luxury fragrance, Lumene & Real Techniques.
Projects
- Bulgari | Bzero1 | New BeginningsZENDAYA CONQUERS THE DARKNESS IN A QUEST FOR A NEW BEGINNING B.Zero1 is the final chapter in our trilogy of films that explore different aspects of the Bulgari woman. Here, Zendaya plays a huntress determined to find a new beginning. Running toward the future, she orchestrates a triumph of light over dark.
- BULGARI | SERPENTI - INFINITE TALESZENDAYA SHEDS A SKIN TO BEGIN AGAIN IN A STORY OF METAMORPHOSIS The first in a trilogy of films that explore the many sides of the Bulgari woman. In Serpenti, Zendaya plays a seductress who transforms when she puts on pieces from the collection. Director: Cara Stricker, Anonymous Photography: David Sims
- Missing People "Phone Call"MISSING PEOPLE REVEAL A DEVASTATING PRODUCT DEMO TO GET YOU TO SAVE THEIR NEW NUMBER The charity Missing People generated mass awareness of their new phone number with a powerful interactive drama the audience could not forget: viewers had to phone the ad to hear the rest of the story which showcased how the charity helps both the missing and those left behind. After listening in, they would receive a text inviting them to store the charity’s new number, 116 000, inside their phones. We leave au
- GHD "Aura"GHD SHOW THE LENGTHS YOU’LL GO TO GET YOUR HANDS ON AN AURA HAIRDRYER Along with the launch of the curling range, we also needed to launch an innovative, high-end hairdryer, Aura. Not just a hairdryer, but a vastly superior hair accessory that whispered luxury bouffant hair; it had must-have written all over it. We showed the lengths women will go to get rid of their old dryer to make way for the Aura. The campaign worked across cinema, online, in salon, in-store, press and was supported by an e
- GHD "Curve"GHD CURLS STAY UP ALL NIGHT LONG For GHD we needed to launch a new curling range which promised to hold curls for a whopping 24 hours. We also took the opportunity to reinvigorate the spirit of the new religion positioning that had originally made the brand famous. Putting a head of curls through rigorous all-night party testing, where all sorts threaten to disrupt the sacred bounce, we irreverently prove GHD curls have as much stamina as you. The campaign worked across Cinema, Online, trade, in
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Work history
Senior CreativeAnomaly
London, United KingdomFull Time
Bulgari, Johnnie Walker, Pandora, Expedia
Associate Creative DiretorODD
London, United KingdomFull Time
Tesco F+F AW21
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Skills
- Fashion
- Film
- Marketing PR
- Visual Arts
- Art Direction
- Copywriting
- Digital
- Editorial
- Creative Direction
- Online Campaigns
- Print Campaigns
- TV Campaigns
- Creative Thinking
- Strategy and Insight
Education
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Short course in Script Development and Pitching DramaNational Film and Television School (NFTS)
- Beaconsfield, United Kingdom
Short course led by Peter Ansorge, ex head of drama at C4 and BBC.
Short Course in Copywriting & Art DirectionD&AD
- London, United Kingdom
Short courses run by industry luminaries Will Awdry and Paul Belford.
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Awards
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KinsaleKinsale Shark Awards
Silver for Missing People "Phone Call" spot