GHD "Curve"

GHD CURLS STAY UP ALL NIGHT LONG For GHD we needed to launch a new curling range which promised to hold curls for a whopping 24 hours. We also took the opportunity to reinvigorate the spirit of the new religion positioning that had originally made the brand famous. Putting a head of curls through rigorous all-night party testing, where all sorts threaten to disrupt the sacred bounce, we irreverently prove GHD curls have as much stamina as you. The campaign worked across Cinema, Online, trade, in-store, and press, appearing in Vogue no less. Director and Photographer: Damien and Leila De Blinkk