GHD "Aura"

  • Emma Castagno

GHD SHOW THE LENGTHS YOU’LL GO TO GET YOUR HANDS ON AN AURA HAIRDRYER Along with the launch of the curling range, we also needed to launch an innovative, high-end hairdryer, Aura. Not just a hairdryer, but a vastly superior hair accessory that whispered luxury bouffant hair; it had must-have written all over it. We showed the lengths women will go to get rid of their old dryer to make way for the Aura. The campaign worked across cinema, online, in salon, in-store, press and was supported by an exhibition in London that explored seminal moments in beauty. Director and Photographer: Damien and Leila De Blinkk