About me

Fab Giovanetti is an award-winning entrepreneur, supporting people making a positive impact through their marketing. She is known as the founder of Creative Impact Group, a collective of hundreds of conscious creatives and experts. She is also the CEO of Alt Marketing School, on a mission to raise a new generation of purpose-driven marketers.

QuestionsProjectsExperienceTeam

• Which platforms are you looking to consistently post in 2023? Which ones will you STOP posting on?
• Still time to join us tomorrow for a 2-day free experience tomorrow and Wednesday. Check out the full schedule below as well!
• We are testing a new type of Black Friday offer with a weekly Drop for the whole of November

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Projects

• 5

  The DropA "reverse Black Friday" campaign from Alt Marketing School
• 2

  Alt Marketing DirectoryA selection of latest opportunities, jobs, events for marketing rebels powered by Notion
• 5

  New Blood festival moderationI am honoured to be involved with D&AD New Blood Festival 2022 to moderate the 'working with influencers' panel! New Blood Festival is aimed at supporting graduates as they emerge from study and make tentative steps into the professional creative industries. Four days of talks and insights will provide inspiration and practical tools.
• Social media and marketing freelance writing for UNUMCommissioned pieces for UNUM on social media, marketing and more
• 2

  Reclaim your Time OffMy award-winning book uncovering how to stop overworking and work smarter, not harder
• Spring 2022 Creative Impact magazineOur latest issue includes our yearly top 100 list of incredible people making a positive impact with their message, content and work. Indeed, it’s all about celebrating 100 change-makers making a difference online.

Projects credited in

• 2

  New branding and logotypeNew branding and logo reveal for Alt Marketing School - in conjunction with a new website
• 4

  Alt Marketing School EP 093 - How you can tell better storiesYou’ll learn how to tell stories as Tucker shares why you should work on refining your stage persona. Jesse brings his comedic background in the mix as we discuss why humour can be taught. After that, we dive into frameworks to tell better stories and powerful ways to combine expectation and surprise.
• 4

  Social Impact & Game Changers scholarshipMarketing should be all about making a positive difference on other people, but most importantly our planet. This is why we instituted the social impact and change markers scholarship programme, to support companies who are making waves by helping them train their talent to become savvier, more confident marketers.

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Work history

Mentee Relations DirectorOK Mentor
Aug 2021United KingdomFreelance
Supporting the team by coordinating mentee relationships.
CEO and founderAlt Marketing School
Jan 2021United KingdomFull Time
Founder of Alt Marketing School, the modern school for professionals looking to market to hearts, not brains

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