Giu Alexandria
Available

Giu Alexandria

Marketing Coordinator | Amazon | Shopify | Social MediaPlymouth, United Kingdom
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Giu Alexandria
Available

Giu Alexandria

Marketing Coordinator | Amazon | Shopify | Social MediaPlymouth, United Kingdom
About me
Hello, I'm Giu, a digital strategy, design, and eCommerce specialist. Whether you're in need of a captivating website, a successful product launch on social media, or comprehensive management of your sales channels and marketplaces, consider it done. My expertise revolves around using design and data to craft meaningful strategies and marketing materials that set your business apart, ensuring that your identity and offerings take center stage in your campaigns. With a background spanning fashion, beauty, arts, and charity sectors, I leverage my fashion degree and ongoing studies in business management to tailor the best strategies for you. Fueled by a passion for visual arts, I've mastered the art of infusing creativity into every facet of my work. As a former head of marketing at Unicorn Magazine and a fashion design graduate, I've directed my focus toward empowering small businesses and sole traders in the arts industry, helping them shine and thrive. Driven by a commitment to partnerships and collaboration, I'm eager to connect with fellow professionals, artists, and entrepreneurs. Let's come together to fuel growth, inspire innovation, and bring dreams to life.
Projects
  • Kami Stationary
    Kami StationaryThis year, I had the honor of being commissioned by a Los Angeles-based stationary store to design a collection of posters for use across their product line. They sought a retro-modern aesthetic with monochromatic prints in their brand colors, and I couldn't resist the opportunity. Feel free to explore the results below!
  • Sue Lewry - Marketing Support
    Sue Lewry - Marketing SupportFor the last two years, I've had the incredible opportunity to collaborate with Sue Lewry, a talented local printmaking artist. Our journey began when we both participated in a business course together. Sue approached me for assistance in navigating the realm of social media to expand her business. To this day, our collaboration remains strong. Whether it's providing guidance on the latest social media trends, supporting her with engaging reels, optimizing her LinkedIn presence, refining email
  • Six Connections Rebrand
    Six Connections RebrandI've had the privilege of rebranding Six Connections, an incredible Community Interest Company (CIC) committed to facilitating open conversations about mental health among friends. My work with them involved crafting new merchandise, developing websites, refining branding, and formulating strategic plans. In the images provided below, you'll discover a comprehensive brand strategy deck. This includes details such as colors, typography choices, image guidelines, logos, and high-fidelity wirefram
  • Welcome to Monday Consulting
    Welcome to Monday ConsultingHey there! I'm the founder and operator of Monday Consulting, a laid-back freelance marketing and brand management consultancy. We're all about taking the stress off your shoulders, whether you're a freelancer or a small business owner. We handle those long-term projects and management tasks that can make your week feel like a rollercoaster. Our services cover everything from crafting killer marketing plans and keeping your social media schedules in check to providing top-notch virtual assistan
  • Looney Tunes: Year of the Rabbit Collection
    Looney Tunes: Year of the Rabbit CollectionHappy Chinese New Year! I had the privilege to work on the marketing for this amazing collection at work. The collection consists of a range of t-shirts and tote bags as well as caps, jogger sets, wall art and sweatshirts. Over the next two weeks a whole load of social posts, marketing newsletters and an organic marketing push will be rolling out! You can keep up with it all here - https://park.london
  • New E.T. 40th Anniversary Collection Launch
    New E.T. 40th Anniversary Collection LaunchFinally launched our E.T. 40th Anniversary Collection Launch on Park.London this afternoon! The collection features two capsules: The Spaceman; a bright, urban collection with some more edgy designs on a range of apparel and accessories like bucket hats and sweatshirts and Phone Home: A colourful, retro collection featuring the iconic red zip hoodie that Elliot wears as well as a range of other products. I worked on getting our marketing ready and approved - Marketing plan, social posts, ema
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Projects credited in
  • Top 10: career advice tips for 2023
    Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
Work history
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    T
    Social Media ManagerThe Mum Club
    London, United KingdomFull Time
    S
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    Marketing and Business ConsultantSelf Employed
    Plymouth, United KingdomFreelance
    Passionate and dedicated, I bring impactful strategies and results-driven solutions as a versatile freelance marketing and business consultant. With a proven record of steering businesses towards achievement, my approach combines strategic thinking, creative innovation, and meticulous execution to elevate every project. Expertise: - Strategic Business Insights: Delivering comprehensive analyses and actionable insights to propel growth and profitability. - Holistic Marketing Solutions: Crafting comprehensive marketing plans encompassing digital strategies, branding, and customer engagement. - E-commerce Optimization: Providing expert guidance on inventory management, marketplace positioning, and seamless customer experiences. - Data-Driven Decision Making: Harnessing analytics to shape effective marketing strategies, optimizing ROI. Creative Expertise: - Compelling Content Creation: Skillfully creating engaging narratives that resonate with target audiences and enhance brand identity. - Influencer Collaboration: Establishing genuine partnerships to expand brand reach and credibility. - Design Leadership: Pioneering user-centric digital designs that elevate online experiences. Digital Expertise: - SEO & SEM: Implementing robust search strategies to amplify online visibility and drive organic growth. - Google Store & Marketing: Expertly managing campaigns to enhance traffic and conversion rates. - Strategic Social Media: Aligning content with brand objectives, boosting engagement and recognition. - Customer-Centric UX: Elevating digital interfaces to ensure seamless, enjoyable interactions. Collaboration: - Stakeholder Engagement: Efficiently managing partnerships, securing approvals, and fostering seamless collaboration. - Amazon Marketplace Proficiency: Elevating product visibility and sales through meticulous catalog management. - Strategic Planning: Establishing a consistent history of exceeding targets through thoughtful planning and execution.
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Skills
  • Social Media Marketing
  • Marketing Analytics
  • Photography
  • Creative Makeup
  • Creative Leadership
  • Set Design
  • Adobe Create Suite
  • Branding Design
  • SEO Analysis
  • Google Analytics
Education
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    Amazon Product Management CertificationAmazon Academy
     - Plymouth, United Kingdom
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    Amazon Marketing CertificationAmazon Academy
     - Plymouth, United Kingdom
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