With a proven track record spanning more than a decade, I am a seasoned Graphic Designer who brings a wealth of expertise in Design, Marketing, and Brand Management. My extensive experience includes the successful development and execution of projects that have consistently contributed to business growth and garnered widespread recognition.
- Opening New Lines of Businesses for a Children's Publisher - Book Catalogs and Book FairsWorking for Heron Books, an independent publisher that creates curriculum and books for K-12 students. With the creation of a more robust home school curriculum, there became a need to put together a catalog of all the books, curriculum and activity guides offered and to also go into book fairs to generate greater interest. I was tasked to work with marketing to compile and catalog all the titles offered by the company and create a book catalog that people could request through the website or co
- Creating a Lifelong Love of Reading - My First ReadersEngaged by a children's publisher to work with a writer and illustrator and create a line of twenty books, with activity companion guides, that would engage three and four year-olds who had newly learned the alphabet into the wide world that reading can offer. Time, deliberation and consideration by myself to assuage the best font, book size, paper, binding and other materials that would work best for children in this young and impressionable age group so that their first experience with books w
- Reimagining the BrandHeron Books is an independent ... Review of brand identity and design had not been done since the late 1970s. A complete overhaul was long overdue. I was tasked with reimagining the website and creating a brand book and design portfolio that would bring this children's publisher squarely into the 21st century. All of the letterheads, published books, and any branded artifacts had to be reimagined as part of this.
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Layout Artist and Graphic DesignerHeron Books
United StatesFull Time
In the capacity of the lead graphic designer and layout specialist overseeing the development of K-12 curriculum materials, this professional is entrusted with the pivotal responsibility of ensuring the company’s unwavering adherence to industry standards. The commitment lies in the execution of the creative visions of the team, demonstrating meticulous attention to detail and a dedication to aesthetic excellence, particularly during the introduction of a new book series. The primary objective revolves around the creation of educational materials designed to captivate and inspire students, igniting their passion for learning and empowering them to unlock their full potential. Moreover, the role extends beyond proficiency in design to encompass analytical thinking, honed through years of experience. This expertise equips the professional to identify operational inefficiencies within the workflow, implement strategic enhancements that optimize technical processes, and contribute to the cultivation of a more efficient and productive team environment.
- United StatesFreelance
Tasked with managing a diverse portfolio of projects spanning multiple companies. These projects encompassed a wide range of creative endeavors, including typesetting, graphic design, and other layout-related tasks. The primary goal was to assist companies in enhancing their sales performance through effective search engine optimization strategies. Furthermore, a key aspect of the role involved elevating the quality and visual appeal of various materials, such as print collateral, eBooks, and other content that required refined and artistic layouts.
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- Project Management
- Graphic Design
- Asset Management
- Brand Assets
- Marketing Strategy
- Adobe Indesign
- Book Design
- Pre Production
- Catalogue Design