Engaged by a children's publisher to work with a writer and illustrator and create a line of twenty books, with activity companion guides, that would engage three and four year-olds who had newly learned the alphabet into the wide world that reading can offer. Time, deliberation and consideration by myself to assuage the best font, book size, paper, binding and other materials that would work best for children in this young and impressionable age group so that their first experience with books would leave an impression to last a lifetime.