Opening New Lines of Businesses for a Children's Publisher - Book Catalogs and Book Fairs
Working for Heron Books, an independent publisher that creates curriculum and books for K-12 students. With the creation of a more robust home school curriculum, there became a need to put together a catalog of all the books, curriculum and activity guides offered and to also go into book fairs to generate greater interest. I was tasked to work with marketing to compile and catalog all the titles offered by the company and create a book catalog that people could request through the website or could be distributed at book fairs.
The main challenge was x (no database or information)
The design process, how I approached the challenged. Raw information and how decide what to put in. and highlight.
Summarize, the catalog result. # printed or distributions etc. Any feedback or results.