isabella mulholland Global Head of Strategy

About me

www.bellamulholland.com My name is Isabella Mulholland, but everyone calls me Bella. With 20 years of experience, I am a strategist with a multidisciplinary career, having worked on famous global brands, renowned global communication networks, and digital/content startups, including agency networks like Y&R, BBH, and JWT. I have been with JWT since 2012 as Executive Planning Director and then Head of Strategy of the Brazilian office. In 2016 I moved to London to lead one of the agencies biggest Global Accounts as the head strategist and business leader. I started my career as a marketing executive working in a brand management role. The 7 years I spent on the client side helped me develop my skills on branding, communication, strategy and leadership. During that period, I was responsible for several brands and ultimately in charge of developing new engagement and measurement tools in digital, content and entertainment for all the company’s brands. Change came when I realized that I wanted to be on the creative side of the marketing process, working with different categories and innovating in communications. So I went to the agency side to help build the digital and content department at Y&R Brazil. Since then, I’ve had the opportunity to work in independent boutiques, creative mavericks and big global agencies heading the Strategy for local and global clients. I have worked with clients from various categories and have a vast experience in FMCG and services: InBev, Coca-Cola, Omo, Johnnie Walker, Kit Kat, Danone, Red Bull, Pepsico, Honda, Shell, Bayer, Avon, TAM, Vivo, Sprint, Sunsilk among others. I am the co-founder of two start-ups and a part time teacher.

Questions Projects Experience Team

Projects

3
Avon Watch Me NowCreating an exciting relevant brand from the oldest beauty brand in the world
Red Bull Street Art ViewRed Bull Street Art View: the first time a brand used the upcoming technology of Google Street View in a creative way. Red Bull launched the first ever Museum of Street Art - an interactive collection of street art, curated by people to the people.
Rethink Praise‘Rethink Praise’ is a content project to raise awareness on an issue that is almost invisible, but has everlasting effects on women’s lives: praises. The way we praise girls affects who they will become in the future. It can undermine their potential or it can empower them. The way to approach the issue was to develop a feature length documentary with acclaimed director Estela Renner. By deep diving into the lives of different families with mixed gender twins, the documentary was able to s