Kelsey MacDonald
Available

Kelsey MacDonald

Graphic DesignerGlasgow, United Kingdom
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Kelsey MacDonald
Available

Kelsey MacDonald

Graphic DesignerGlasgow, United Kingdom
About me
Hello! I am a Glasgow-based graphic designer crafting aesthetically-minded yet concept led designs, with a minimal design ethos at the heart of what I do. I specialise in the creation of brand identities, websites and promotional content, with a passion for experimental typography and socially-concious design.
Projects
  • Seilear
    SeilearA self-initiated project created to allow for experimentation with motion / textures / metallic text. Pulled together to mould the identity of an imagined supper club / restaurant based here in Glasgow. Informed by the concept of my (v cool) uncle’s business Fallachan Dining, upon learning the meaning of ‘Fallachan’ (A hoard, concealed store / hidden gem) I was immediately inspired by the idea of being hidden, secretive and utilising old Scot’s language and imagery. For the purpose of the proje
  • Oré mi Brand Identity and Packaging Designs
    Oré mi Brand Identity and Packaging DesignsOré mi is an independent wellbeing brand founded in 2019. Creating handmade lifestyle products with luxurious, lasting scents. Each one is made in south London, inspired by the brand’s Nigerian heritage. The brand revolves around nostalgia, mental wellbeing and changing the narratives on black upbringings - by highlighting the many positive stories of founder Karen’s childhood while also showcasing Nigerian culture. A clean typographic logo and supporting icon (inspired by the last gift given
  • Cusp
    CuspA self initiated project from the first lockdown, creating an identity for the business I dreamt of one day opening - a studio, exhibition space and cafe all rolled into one. Named ‘Cusp’ (noun 1. a point of transition between two different states / 2. a pointed end where two curves meet. / “On the cusp of greatness”), the logo is held between two curved points referencing the name’s definition. These curves are then brought into the wider brand assets to create a recognisable and contemporary
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Work history
    B
    B
    Freelance Graphic DesignerBioderma
    London, United KingdomFreelance
    K
    K
    Freelance Graphic DesignerKelsey MacDonald Studio
    Glasgow, United KingdomFreelance
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Skills
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe XD
  • Typography
  • Layout Design
  • Brand Identity
  • Social Design
  • Print Design
  • Editorial Design
Education
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    G
    First Class Honours, BA (Hons) Graphic DesignGray's School of Art
     - Aberdeen, United Kingdom
Awards
    F
    F
    FortyTwo's Emerging Talent AwardFortytwo Studio
    Creative Conscience logo
    Creative Conscience logo
    ShortlistCreative Conscience
    Shortlisted for my refugee welcome pack - Ahlan Wa Sahlan