Cusp

A self initiated project from the first lockdown, creating an identity for the business I dreamt of one day opening - a studio, exhibition space and cafe all rolled into one. Named ‘Cusp’ (noun 1. a point of transition between two different states / 2. a pointed end where two curves meet. / “On the cusp of greatness”), the logo is held between two curved points referencing the name’s definition. These curves are then brought into the wider brand assets to create a recognisable and contemporary identity.