About me
Problem solver and flexible thinker. I like to feed my cultural appetite from various places. As a Strategist I try to understand my audience by putting myself into their shoes. I’m a problem solver and I’m constantly trying to bring clarity to complexity.
I'm an active member of Group Think and APG.
On a more personal side, I'm a complete sneakers addict; I love fashion and particularly streetwear. I enjoy looking at how it evolves in different cities such as Paris, where I grew up and London, where I live. I am also an avid reader and podcast listener.
Projects credited in
- Hotel InsightsGiving SMB hoteliers the tools to compete in the global travel market with the power of Google's data, resources and expertise. Google was seeking new opportunities to help businesses in the travel market, but needed to identify where the biggest challenges were and where they could make a meaningful impact. After a thorough analysis of industry trends, interviews with stakeholders across the globe and a deep dive into the sector, we discovered a problem that Google was uniquely positioned to5
- Google 10 Weeks of MagicA digital street and delightful stories to bring Google magic to life this festive season. Any recipe in seconds, music in every room, a live feed from your doorstep to your phone - Google can add magic to your life. This holiday season, we’re introducing people to the many benefits of Google products with a digital advent calendar set on a delightfully illustrated street. Behind each of the street’s ten doors is an enchanting story and a range of offers on Google devices. From daylight savin4
- Unpacking the UK's systemic racism in 15 search termsFour times more likely’, ‘slavery tax’, ‘health bias UK’: understanding systemic racism in the UK is often only a search away. Yet, when we talk about racism, we often do so with an American lens. Frustrated with racial inequality conversations focusing largely on America, we set out to address the systems that discriminate against people of colour closer to home. Using a powerful manifesto and phrase intrinsically linked to structural racism in the UK, we invited people to stop what they were11
- Google Grow My StoreHelp businesses grow with an insightful new product. Today’s customer is more demanding than ever. With digital retail competition mounting, thousands of businesses miss out on sales because their stores don’t meet high customer expectations. Building off of the success of the initial launch, we’ve evolved Grow My Store into an intuitive product that outlines tailored insights and shows businesses how they stack up against competitors. Every product update is driven by user feedback and strate7
- Depop BlogBringing content to life with community at its heart. Depop has been wildly successful at engaging and inspiring the Gen Z audience with its platform, but recognised a dedicated space to celebrate its users was missing. The power of Depop lies in its incredible creative community. Instead of the Depop website existing to send people straight to the app, we saw an opportunity to create a community fueled content space that showcases the buyers, sellers and fashion-forward thinkers that have dri6
Work history
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Brand strategistWieden+Kennedy London
London, United KingdomFull Time
StrategistPHANTOM
- London, United KingdomFull Time
Skills
- Strategic Planning
- Brand Strategy
- Audience Analysis
- Insight Analysis
- Human Behaviour
- Consumer Research
- Analytical Thinking
- Strategic Thinking
- Fluent French
- Fluent English