Louise Penfold

Advertising Graduate

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

A strategic planning enthusiast with an appetite to learn and thrive doing what I love. I have a strong passion for the strategic and creative side of advertising which is reflected through my studies, extensive in-house and agency experience and side hustles. I am always looking for new opportunities in my field of interest, so would be immensely thankful for any emails or messages concerning them. Thank you!

Locked Pro Plan feature

Skills

  • Creative
  • Copywriting
  • Strategy
  • Photoshop
  • Advertising Planning
  • Media Planning
  • Social Media Advertising
  • Advertising Campaign
  • Advertising Retouching
  • Advertising PR

Companies I’ve worked with

  • O

    Otherway

    • Advertising
  • Anomaly

    Anomaly

    • Advertising
  • P

    Parent

    • P

      Pet Subjects

      Work history

      2018

      Internship

      Parent

      Nov 2018 - Nov 2018
      • Bournemouth, United Kingdom
      • Full Time
      • I completed work experience to gain insight into a different sector of client work. I worked alongside the team to develop brand re-vamps, which was incredibly insightful and taught me how building a brand can vary from building an individual campaign.

      2019

      Marketing Executive

      Pet Subjects

      Nov 2018 - Jul 2019
      • Chobham, United Kingdom
      • Full Time
      • - I managed all social channels for PurrfectlyYappy.com (Facebook, Twitter, Instagram, Pinterest) - I managed all social channels for Pet Subjects (Facebook, LinkedIn) - I wrote blog posts for the PurrfectlyYappy.com and Pet Subjects websites - I took on work from Pet Subjects clients which includes writing blog posts and writing case studies - I created, designed and wrote the Dogs Today Magazine and Dogs Monthly Magazine newsletters - I created content for the Dogs Today and Dogs Monthly social media channels - I ran very successful competitions for PurrfectlyYappy.com My Achievements: - I grew PurrfectlyYappy.com's Facebook likes from 171k to 231k organically, a 60k increase in just 5 months - I grew PurrfectlyYappy.com's Facebook followers by 74k in 5 months, a 180% increase from the previous period - People watched 25.9 million minutes of videos I posted on PurrfectlyYappy.com's Facebook page in 5 months - I ran a competition for WAHL which drove 185k traffic to the PurrfectlyYappy.com website, and had 844 entrants and 17.3k voters - I wrote 29 blog posts for PurrfectlyYappy.com - I wrote 23 blog posts for PetSubjects.co.uk - I wrote 20+ blog posts for other clients of PetSubjects

      2018

      Work Experience

      Otherway

      Aug 2018 - Aug 2018
      • London, United Kingdom
      • Full Time
      • After being awarded with the highest grade within my course on the Creativity for Advertising unit, I was rewarded with work experience at Otherway by my lecturer Cliff. Otherway gave me in-depth industry knowledge, such as learning how to communicate directly with brands and think more creatively about my strategic approach to product advertising. I had such a fantastic time and will take their approaches through my degree and career with me.

      2018

      Marketing Intern

      GROHE UK

      Jun 2018 - Nov 2018
      • London, United Kingdom
      • Full Time
      • I completed a 6-month Marketing Internship at GROHE UK which consisted of... - Designing and communicating with agencies to create literature in the form of leaflets, brochures, online content and catalogues. - Running consumer competitions which included handling cheques. - Arranging PR events and trade shows benefitting the company directly. - Working at a matrix-style company which taught me the importance of communication between colleagues.

      2018

      Work Experience

      Anomaly

      Mar 2018 - Mar 2018
      • London, United Kingdom
      • Full Time
      • I completed a week of work experience at Anomaly to gain industry experience. I loved my time at Anomaly, and felt that it confirmed my ambition of working in an agency. I worked on their current Cancer Research brief, reaching out to influencers who could potentially get involved in the campaign, and discussing my ideas which I could bring to the campaign. I am sure this campaign is going to be very successful and I look forward to evaluating the outcome. I also worked on the #RecipeForDisaster campaign, which was suited to me incredibly well due to my strong passion for protecting the environment. Being a Volunteer Leader at university helped me out a lot as I knew a lot of statistics and facts that I brought to the campaign. As this campaign is predominantly social media based, I learnt a lot about what to look for when choosing influencers to use, and how to be more successful with my 'calls to action'.

      Education

      Currently

      BA(Hons) Advertising

      Bournemouth University

      Sep 2016
      • Bournemouth, United Kingdom

      2016

      Sep 2014 - Jun 2016
      • Farnborough, United Kingdom
      • A* - Photography Distinction - Business Studies B - Media Studies