Louise Penfold Advertising Graduate | The Dots
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Louise Penfold

Advertising GraduateLondon, United Kingdom
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Louise Penfold

Advertising GraduateLondon, United Kingdom
About me
A strategic planning enthusiast with an appetite to learn and thrive doing what I love. I have a strong passion for the strategic and creative side of advertising which is reflected through my studies, extensive in-house and agency experience and side hustles. I am always looking for new opportunities in my field of interest, so would be immensely thankful for any emails or messages concerning them. Thank you!
Projects
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Work history
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    InternshipParent
     - Bournemouth, United KingdomFull Time
    I completed work experience to gain insight into a different sector of client work. I worked alongside the team to develop brand re-vamps, which was incredibly insightful and taught me how building a brand can vary from building an individual campaign.
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    Marketing ExecutivePet Subjects
     - Chobham, United KingdomFull Time
    - I managed all social channels for PurrfectlyYappy.com (Facebook, Twitter, Instagram, Pinterest) - I managed all social channels for Pet Subjects (Facebook, LinkedIn) - I wrote blog posts for the PurrfectlyYappy.com and Pet Subjects websites - I took on work from Pet Subjects clients which includes writing blog posts and writing case studies - I created, designed and wrote the Dogs Today Magazine and Dogs Monthly Magazine newsletters - I created content for the Dogs Today and Dogs Monthly social media channels - I ran very successful competitions for PurrfectlyYappy.com My Achievements: - I grew PurrfectlyYappy.com's Facebook likes from 171k to 231k organically, a 60k increase in just 5 months - I grew PurrfectlyYappy.com's Facebook followers by 74k in 5 months, a 180% increase from the previous period - People watched 25.9 million minutes of videos I posted on PurrfectlyYappy.com's Facebook page in 5 months - I ran a competition for WAHL which drove 185k traffic to the PurrfectlyYappy.com website, and had 844 entrants and 17.3k voters - I wrote 29 blog posts for PurrfectlyYappy.com - I wrote 23 blog posts for PetSubjects.co.uk - I wrote 20+ blog posts for other clients of PetSubjects
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Skills
  • Creative
  • Copywriting
  • Strategy
  • Photoshop
  • Advertising Planning
  • Media Planning
  • Social Media Advertising
  • Advertising Campaign
  • Advertising Retouching
  • Advertising PR
Education
    B
    B
    BA(Hons) AdvertisingBournemouth University
    Bournemouth, United Kingdom
    F
    F
    A LevelsFarnborough 6th form college
     - Farnborough, United Kingdom
    A* - Photography Distinction - Business Studies B - Media Studies