Desperados x Revolucion de Cuba

  • Louise Penfold
  • Monika Sai

During my time at Bournemouth University and upon completion of the Live Advertising Campaign unit, my team and I were briefed to complete a creative PR and social solution for Desperados and Revolucion de Cuba. We produced a bar tour, ensuring Desperados and Revolucion's target audience key interests were prevalent in the campaign. We also integrated social media through using Snapchat geo filters, enabling those who used the filter to be entered in a prize draw, enhancing engagement for both Desperados and Revolucion.