Lucy Hall
Available

Lucy Hall

Brand StrategistNewcastle upon Tyne, United Kingdom
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Lucy Hall
Available

Lucy Hall

Brand StrategistNewcastle upon Tyne, United Kingdom
About me
Focused on brand storytelling and creative communication, my work encompasses branding, strategic planning and social content creation. Nothing To Hide is my current project, focused on educating consumers on fashion industry truths and sustainable alternatives. Interested in both written and visual communication, completing internships and various freelance projects has allowed me to continuously develop these skills in a professional environment. lucy.nothingtohide@gmail.com @nothingtohide.nth
Projects
  • Case study client: DeMoo
    Case study client: DeMooNothing To Hide exists to bridge the gap between sustainable brands and consumers through creatively communicating their innovative sustainable practices in order to educate targeted customers. Proposing the launch of a communications consultancy for sustainable fashion, beauty and accessories brands, I selected sustainable student start-up, DeMoo, as my first case study client. Selling second hand jeans and handmade headbands to the female undergraduate market, my proposal for this brand focus
  • Graduate Showcase feature
    Graduate Showcase featureCheck out my work on the Norwich University of the Arts Graduate Showcase website! https://nuagradshowcase.com/students/lucy-hall/
  • NOTHING TO HIDE
    NOTHING TO HIDEExisting to bridge the gap between sustainable brands and consumers.
Projects credited in
  • GFF Talent: Lucy Hall Has Nothing To Hide
    GFF Talent: Lucy Hall Has Nothing To HideMeet GFF Talent Lucy Hall, a fashion communication and promotion graduate from Norwich University of the Arts. Lucy’s final project, Nothing To Hide, aims to change the perception of sustainable fashion and communicate concepts around ethical manufacturing and the dark secrets of the industry to a wide audience. Her focus on rebranding sustainable fashion to make it accessible taps into a growing awareness of the importance of transparency and ethics among consumers. Read on to learn more about
Work history
    Trend Bible logo
    Trend Bible logo
    Trend Forecasting InternTrend Bible
     - Newcastle upon Tyne, United KingdomInternship
    As an intern at Trend Bible, my main tasks included image sourcing and crediting, as well as trend book compiling. I also worked on two consultancy projects, carrying out initial research which would be clustered to form trends. During my time there I was exposed to and became familiar with the process of predicting both global and brand specific trends.
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    Marketing InternDrummond Central Marketing Agency
     - Newcastle upon Tyne, United KingdomInternship
    Interning at Drummond Central, I worked in a team of four creating marketing materials for a local charity in order to help them gain business funding. Responsible for copy and rationale, I developed my writing, editing, and public speaking skills, ending my time there with a group pitch.
Skills
  • Marketing Branding
  • Sustainability
  • Ethical Fashion
  • Strategic Branding
  • Strategic Communications
Education
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    Fashion Communication and PromotionNorwich University of the arts
    Norwich, United Kingdom