Marta Ferreira
Available

Marta Ferreira

Communication Designer & ResearcherLisbon, Portugal
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Marta Ferreira
Available

Marta Ferreira

Communication Designer & ResearcherLisbon, Portugal
About me
I’m a Graphic Designer, Creative Director and Researcher with over 12 years experience working for clients from all over the world, with a degree in Communication Design, an MA in Typography and Editorial Practices, and working on a PhD in Digital Media where I'm exploring design as a tool for climate change communication. I have a special love for print projects – books, magazines, branding – but I know a strong brand is an holistic one, so I also design for social media and the web to make sure all aspects of the visual language are coherent and well thought out. I believe in creative work and visual experimentation, always with the utmost professionalism.
Projects
  • Workshop01
    Workshop01Branding and communication design for Workshop01, a design studio re-inventing work wear for the new world of work. The W01 brand is modern and represents quality but with a human side. To represent these concepts, I united a “W” shape that was inspired by the strokes of a calligrapher’s broad nib pen – hence the human, manual side interpreted in a modern way. The “01” was designed from very simple, thinner shapes to contrast with the W and give the logo a contemporary look.
  • Fields & Stations magazine
    Fields & Stations magazineCreative direction and graphic design for new travel magazine. Fields and Stations is a travel magazine “more interested in the world than in hotel and spa openings, one invested in culture but not “authenticity”, one dedicated to providing a home for the passion projects of very good travel writers.” I collaborated on the magazine’s visual direction from the start. Along with the creator and editor Alex Robertson Textor, we decided on the graphic direction and I created and implemented the ov
  • "Cozinha do Rio" cookbook
    "Cozinha do Rio" cookbookCulinary book that showcases recipes from Barreiro’s Gastronomia Ribeirinha Contest.
  • AR events
    AR eventsAR is a series of conferences organised by neuroscience students and researchers from the Champalimaud Neuroscience Programme, that bring science and the mysteries of the brain to the public.
  • "Receitas fáceis" cookbook
    "Receitas fáceis" cookbookCover and editorial design for culinary book, edited and published by Caminho das Palavras Editora.
  • Spirit Guides Magazine
    Spirit Guides MagazineMagazine design for Spirit Guides Magazine, a platform for inspired travel.
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Work history
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    Freelance Graphic Designer & Creative Directoramartaferreira.com
    Lisbon, PortugalFreelance
    Multidisciplinary freelance Design work – from conception to the final artwork. I've worked with brands from all over the World like Biconi, Fnac, Harley Davidson, Champalimaud Foundation, Caminho das Palavras Publishing House, among many others.
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    Art DirectorCarnegie Mellon University Portugal Programme
     - Lisbon, PortugalPart Time
    As Art Director of the programme I was responsible for the creation of its new branding and all visual communication. This meant that I created the brand's concept and visual language from inception and implemented it in all sorts of media – from stationery to their website, from posters to roll-ups, from videos to merchandise.
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Skills
  • Photoshop
  • Illustrator
  • Indesign
  • Print
  • Creative Typography
  • Editorial Design
  • Digital Design
  • Creative Thinking
Education
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    PhD in Digital MediaNova University
    Lisbon, Portugal
    I intend to combine communication design and human-computer interaction in behaviour changing projects focused on climate change communication. I believe information is the starting point for changes in behaviour so I will focus on using design and HCI to communicate these issues to a wider audience.
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    MA Typography and Editorial Contemporary PracticeFaculdade de Belas-Artes, Universidade de Lisboa
     - Lisbon, Portugal
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Awards
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    Young Creators Award 2015 - Graphic DesignCPAI
    Project awarded - "A book on books", an exploration books and their representation in book form
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    Honorable Mention in the “A Sardinha é nossa” contestEGEAC
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