I’m a Graphic Designer, Creative Director and Researcher with over 12 years experience working for clients from all over the world, with a degree in Communication Design, an MA in Typography and Editorial Practices, and working on a PhD in Digital Media where I'm exploring design as a tool for climate change communication. I have a special love for print projects – books, magazines, branding – but I know a strong brand is an holistic one, so I also design for social media and the web to make sure all aspects of the visual language are coherent and well thought out. I believe in creative work and visual experimentation, always with the utmost professionalism.
- Workshop01Branding and communication design for Workshop01, a design studio re-inventing work wear for the new world of work. The W01 brand is modern and represents quality but with a human side. To represent these concepts, I united a “W” shape that was inspired by the strokes of a calligrapher’s broad nib pen – hence the human, manual side interpreted in a modern way. The “01” was designed from very simple, thinner shapes to contrast with the W and give the logo a contemporary look.
- Fields & Stations magazineCreative direction and graphic design for new travel magazine. Fields and Stations is a travel magazine “more interested in the world than in hotel and spa openings, one invested in culture but not “authenticity”, one dedicated to providing a home for the passion projects of very good travel writers.” I collaborated on the magazine’s visual direction from the start. Along with the creator and editor Alex Robertson Textor, we decided on the graphic direction and I created and implemented the ov
+ View all
Freelance Graphic Designer & Creative Directoramartaferreira.com
Multidisciplinary freelance Design work – from conception to the final artwork. I've worked with brands from all over the World like Biconi, Fnac, Harley Davidson, Champalimaud Foundation, Caminho das Palavras Publishing House, among many others.
Art DirectorCarnegie Mellon University Portugal Programme
- Lisbon, PortugalPart Time
As Art Director of the programme I was responsible for the creation of its new branding and all visual communication. This meant that I created the brand's concept and visual language from inception and implemented it in all sorts of media – from stationery to their website, from posters to roll-ups, from videos to merchandise.
+ Show more
- Creative Typography
- Editorial Design
- Digital Design
- Creative Thinking
PhD in Digital MediaNova University
I intend to combine communication design and human-computer interaction in behaviour changing projects focused on climate change communication. I believe information is the starting point for changes in behaviour so I will focus on using design and HCI to communicate these issues to a wider audience.
+ Show more