Workshop01

  • Marta Ferreira

Branding and communication design for Workshop01, a design studio re-inventing work wear for the new world of work. The W01 brand is modern and represents quality but with a human side. To represent these concepts, I united a “W” shape that was inspired by the strokes of a calligrapher’s broad nib pen – hence the human, manual side interpreted in a modern way. The “01” was designed from very simple, thinner shapes to contrast with the W and give the logo a contemporary look.

Workshop01 by Marta Ferreira
Workshop01 by Marta Ferreira
Workshop01 by Marta Ferreira
Workshop01 by Marta Ferreira
Workshop01 by Marta Ferreira
Workshop01 by Marta Ferreira
Workshop01 by Marta Ferreira
Marta Ferreira
Communication Designer & Researcher