A Hong Kong-born multidisciplinary designer currently based in London. Coming from a Product Design background, problem-led solutions where users’ experience are put at the heart of each design are what I strive to create.
Focusing on digital design today - UI/UX and brand identity, my philosophy and approach to design have remained the same; I am fascinated to explore user-centred creations that portray compelling stories and narratives, in-turn creating unique end-to-end experiences.
Projects
- Poetry in MotionPoetry in Motion, is a personal project, aimed to reflect the art and fluidity of skateboarding. One that promotes creativity and free-thinking; sometimes silently, often influenced by the realms of music and fashion. This series includes art prints and a bespoke, hand drawn skateboard deck. I enjoy creating simple and creative designs that portray a strong message. This specific project allowed me to express my emotions through the art of illustrating simple line work on the back of a skateboa
- Official Liverpool Football Club AppShaped by the fans, for the fans - The new official app features a bold and striped-back visual style, engaging fans in an improved authentic, football focused experience. My role as a Visual Designer saw me closely collaborate with UX Designers, overseas Developers and the client during sprints. I worked on sub-sections of the general project in support to the Senior Visual Designer, spanning from UX tasks to my main involvement on the concept generation, development and animation prototyping
- IBM BAME UKA complete brand refresh for the IBM internal organisation - Black, Asian and Minority Ethnic Group. The minimal approach allows the logo to be widely adaptable for different occasions and media formats, whilst portraying the key elements of inclusivity, diversity, equality and support. My role as a Visual Designer saw me develop the stylistic direction and designs of the project as well as ensuring frequent feedback sessions with the client were held for further refinements.
Work history
Visual DesignerIBM iX
London, United KingdomFull Time
Working in the IBM iX Studio in London as a Visual Designer, delivering digital experiences in multidisciplinary teams for global clients. Clients include: Wimbledon, Lyca Mobile, England Rugby Football Union, BP, US Open etc.
Visual DesignerRCCO
- London, United KingdomFreelance
Working as a full-time Visual Design freelancer at RCCO; leading UI projects while bringing Design Thinking into our creative approaches. Delivering B2B and B2C digital products for both start-ups and global brands, while closely collaborating with UX Designers and in-house Developers. Clients include: Google, Ad-Lib Digital etc.
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Skills
- UI Design
- UX Design
- Product Design
- Adobe Create Suite
- Principle
- Sketch
- Invision
- Storytelling
Education
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BSc Product Design TechnologyLoughborough Design School, Loughborough University
Loughborough, United Kingdom
Graduated with First Class Honours
Awards
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Andrew Simpson Sports Enabling Trust AwardLoughborough Design School, Loughborough University
The competition was supported by the Andrew Simpson Sports Enabling Trust (ASSET). The brief was to co-design an enabling and inclusive sports product with students from the RNIB College Loughborough that satisfies their requirements and aspirations for sports and games. The designs were co-designed with the RNIB College students though pre-arranged visits between the College and Design School. The Design School student designers were chaperoned by teaching staff during their visits to undertake research and development with College students. An ethical code of practice was applied to all contact between students. £25 cash prize was award to the runner-up.