Projects credited in
- IntermusicaWebsite and sound responsive visual identity. Intermusica is a leading classical music agency, representing some of the most talented artists around the globe. As innovators in their field Intermusica were not afraid to embrace our bold concept for the new visual identity. From the outset we were eager to explore the idea of a sound responsive logo and to create a visual identity in constant flux, imbued with music and energy. The static logo is simple, with the circle representing the core o
- sky q launchThe launch of Sky Q has been supported by Sky’s biggest and most ambitious advertising campaign ever. As part of their overall experiential activations, Sky commissioned onedotzero to create a series of powerful live experiences that immerse audiences across the UK in the Sky Q brand. Interactive Experiences Immerse yourself in Sky Q with complete control of a magical series of interactive experiences that respond to your every touch. The Sky Q experiential campaign is centred around two dynamic interactive experiences that bring Sky Q’s ‘Fluid Viewing’ to life. The Fluid Portrait Booth and Digital Membrane both feature an interactive fluid that is the product of a custom-built engine which physically simulates fluid and allows for real-time interaction. The Fluid Portrait Booth invites users to create a series of portraits of themselves immersed within Sky Q fluid. The more they move, the more the fluid moves with them. No two portraits are alike due to the dynamic fluid generated by the engine - resulting in a series of unique portraits which can instantly be shared via Facebook, Twitter and email using the hashtags #SkyQ and #FluidViewing. The Digital Membrane is a tactile experience that invites users to poke, push, and play with fluid viewing and Sky’s new TV platform, Sky Q. Created using custom code, Kinect cameras, high performance bespoke-built PCs and 14K projectors that are back-projected onto a stretched tensile fabric structure. The timed experience runs through two modes: 'Play Mode’: users are drawn to the membrane by atmospheric moving droplets enticing the audience to come and play with them. People can touch, swipe and slide the fluid around the fabric screen with complete control that is unique to every user and interaction. 'Screen to Screen Mode’: demonstrating how Sky Q allows viewers to pause TV in one room, and carry on in another (on a TV or device) users are now transported into an abstract home environment showing two screens, one with content playing on it and the other with a pulsing pause/play button. When the second screen is touched the fluid content flies across the room and pours into the second screen where the content plays at the point where it left off. Fluid Architecture Supporting the experiences are a series of lit, fluidly designed structures built out of stretched fabric, that take over both Sky Studios at the O2 (which includes a full takeover of the Balcony with fluid structures and a full graphic wrap of the facade of the building) and Sky’s Iconic Store at Westfield London (including a two-sided Digital Membrane experience and two Fluid Portrait booths plus a full graphic takeover of the Southern Terrace, all in-centre hanging banners and digital bulkheads) and in addition touring units were built to house both interactive experiences within a tight footprint of just 3m x 2m to fit within shopping centre thoroughfares. Collaborative Effort onedotzero pulled together a specialist team of interactive designers, developers, creative technologists, architects, structural engineers and fabricators to deliver an ambitious and complicated project under their creative direction. onedotzero also collaborated with other Sky agencies to deliver an integrated campaign that works across OOH, Digital and Social Media. London-based interactive design studio Sennep worked on the experience design with Copenhagen-based digital creatives Yoke building a custom code engine with bespoke software to run the Fluid Portrait and Digital Membrane. onedotzero's technical partners Aztec Event Services supported the project throughout with added custom-built PCs, while CRM and data capture was handled by Fat Unicorn. Designers and architects of tensile fabric structures Airsculpt came on board to construct the installations designed by onedotzero's in-house creative team. Wasserman Experience provided fully trained brand ambassadors to host and promote the installations as well as handling the logistics of the full UK tour. Nationwide Roll Out The activation debuted to the public simultaneously at Sky Studios at the O2 and Sky Retail Iconic at Westfield London on 12 February where it runs for 8 weeks. Meanwhile touring units pop-up at 20 other locations across the UK and Republic of Ireland. This is the first time onedotzero and Sky have worked together and adds another innovative project to the agency’s canon since pivoting from the arts and culture sector to a more commercially focused creative design agency. Credits: onedotzero for Sky Q - Introducing Fluid Viewing Dates: 12 February – 16 April 2016 Client: Sky Agency: onedotzero Creative Direction, Design, Direction: onedotzero Experience Design: Sennep Software: Yoke Technology: Aztec Event Services Fabrication: Airsculpt
- Eltonjohn.comCapturing new audiences and increasing visitors by 145% for a music legend. We partnered with the team at Rocket Entertainment to create a new digital platform, providing a go-to destination for everything Elton related. From latest news and tour listings to an immersive timeline focusing on Elton’s career, the website is content rich and has something for everyone. Through a series of workshops, we engaged with the project team and representatives from Elton’s fanbase to plan an experience th9
- AlphaputtA beautifully crafted iOS game that makes the alphabet your golf course. Alphaputt is that beautiful place where typography meets crazy golf. Putt your way through the alphabet, complete your own wordy courses, challenge your friends, and share your best shots. Just watch out for the UFOs. And the vacuum cleaners. Pre-release game reach: In the 3 months building up to launch and post launch the estimated social media reach of the game is 501,931 (according to Brand24). The game has been feat
- Brew MeHow we hooked Alexa up to BrewMe – Sennep's very own office tea app. Memorising the office tea round order can be challenging, to say the least. In today’s always-on, connected environment there had to be a solution to that age-old conundrum – say hello to the BrewMe tea app! We had been keen to investigate voice user interfaces (VUI) for a while. 2018 sales of smart speakers in the US topped 90 million, and with Amazon’s 76% market share it made sense to prototype with Alexa to see if she cou
- Urban WorldBig data made beautifully simple – visualising the economic power of cities. Our nine year (and counting!) relationship with our global management consulting client has included some fascinating projects; the Urban World app – visualising the past, present and future economic power of cities – was certainly one of them. Derived from their lengthy study that covered the GDP, population and household income for more than 2,600 cities, the challenge was to turn a spreadsheet of 50,000 data points
+ Show more