Graphic Designer, Art Director, Founder of Whatever Press.
Communications Designer at IDEO Tokyo
Takes thorough research and a making-as-thinking
approach fueled by a love of typography and print.
Graduated from MA Communication Design
at Central Saint Martins in 2017,
currently based in Tokyo, Japan.
My interest lies in the self-publishing, print and bookmaking, artist books, concrete poetry
and the languages as a mechanism that shapes our perception of reality.
Projects
- MACD & Co.MACD & Co. is a degree show of the two-year master course at Central Saint Martins I graduated. As a head designer, my role was to develop the concept of its visual identity and to design and art direct the elements that include the gallery space, promotional graphics, merchandise, videos and a website with four colleagues of the design team. The idea is to visualise the class as a collective of individual designers by using the cliche of graphic designers’ uniforms which is stripes. When you we
- a Year of LettersA calendar is one of the most common pieces of print on desks / walls. I had always wondered if typefaces themselves work as pictures to express changing seasons instead of using images with numerals of dates. The aim of this calendar is to recapture the perception of seasons in the modern lives in Tokyo since it has been very crucial elements of Japanese culture. I designed twelve new typefaces of numerals that reflect Japanese seasonal words for each month and a sans-serif as a result.
- Whatever PressWhatever Press is an independent publishing house established as a playground to experiment with the ‘English-of-the-everyday’. By deconstructing elements of the English language and playfully reconstructing them again, this project intends to nudge the audience to reflect on spoken English, and the unconscious ways in which it shapes our perception of reality. The name derives from its motto ‘whatever you have in your mind, let’s make it happen!’. This space encourages ones to try ideas stupid
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Projects credited in
- Little PyongyangA tale of one North Korean’s struggle to leave behind the homeland, Joong-wha Choi, a former soldier in the DPRK, lives today with his wife and kids in a sleepy London suburb. Despite enjoying the new found comforts of his British life, and being emancipated from the pressures of the North Korean state, his dilemma lies in a desire to return to the land that betrayed him, but is undoubtedly his true home. The film tracks his reflections on both why he left North Korea and the state of his day t
Work history
Communications DesignerIDEO
JapanFull Time
Graphic DesignerHere Design
- London, United KingdomInternship
Book design, branding.
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Skills
- Typography
- Book Binding
- Branding
- Art Direciton
- Printmaking
- Graphic Design
- Hand Lettering
- Sign Painting
- Communication Design
- Motion Graphics
Education
MA Communication Design
- London, United Kingdom
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BA (hons) Graphic DesignTama Art University
- Japan
Awards
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Steidl Book Award JapanTokyo Art Book Fair
A book ‘boundaries’ from Whatever Press got nominated to the long list of the awardT
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Tama Art University ScholarshipTama Art University
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