Mojca Sfeir

Mojca Sfeir

Senior Art Director & Multi-Disciplinary DesignerLondon, United Kingdom
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Mojca Sfeir

Mojca Sfeir

Senior Art Director & Multi-Disciplinary DesignerLondon, United Kingdom
About me
I am Mojca Sfeir, an award-winning Senior Art Director & Multi-disciplinary Designer currently working at McCann in London. Over the past years I’ve worked across Europe and Middle East where I’ve gained a diverse experience across different industries. I've worked in advertising at agencies such as Serviceplan in Hamburg, M&C Saatchi and Interesting Times in Beirut and most recently McCann London. I also developed digital products for start-ups in Berlin, and worked as an Editorial Designer at Bonnier (a big Scandinavian publisher) where I was the Art Director for their magazines. Working at the intersection of graphic design and art direction, I’ve had the privilege of producing work for companies such as L’Oréal, Microsoft, Red Bull, Cadillac, P&G, MasterCard, Dorchester Collection, Dettol, Lysol, Tefal, Huawei, Stolichnaya, Continental, Tiffany & Co., among many others. I love every aspect of the job, from concept to design, carry a pencil and sketchbook everywhere, and can still handle a camera. I am holding a few awards, with an experience in graphic design, advertising, branding, editorial and digital design. �D&AD �Cannes Lions �Red Dot Award��NYF Awards ���ADC �One Show �Effie Awards �Best of Business-to-Business Awards http://moytsa.com
Projects
  • Continental – Run the Unrun
    Continental – Run the UnrunContinental – Run the Unrun. Continental used winter compounds from their test-winning tires to develop the sole of the adidas terrex running shoes, giving them 30% more grip on dry and wet surfaces. The perfect grip of the ‘adidas terrex Continental’ turns any terrain into a running track. In the ad, track lines serpent through different rough terrains, inviting people to “run the unrun”.
  • Reporters without Borders – Fonts for Freedom
    Reporters without Borders – Fonts for FreedomWe took the fonts from newspapers that have been censored and shut down around the world, and created a creative tool that gives people the chance to voice their opinion on freedom of press using these revived fonts.
  • METRO - Own Business Girls
    METRO - Own Business GirlsMETRO - Own Business Girls. Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.* On International Women ́s Day 2018 we wanted to inspire the next generation of female business owners. This is why every baby girl born in Dusseldorf that day received their first business card. The business card is far more than just a piece of paper: It is the ticket to a deposit worth 2.000 Euro, enough to start a first bu
  • In Medias Res
    In Medias ResThe title lent itself for an interdisciplinary and inter-media art project that focuses on the role of art and its meaning in a globalized world where uncertainty permeates all levels of society – be it existential, cultural, financial or political. Somewhere between voyeurism, suspense, CCTV and reality TV shows, the gallery is masked, teasing, daring and challenging people passing by to look, to explore, to take a peek and be peeked at.
  • Be More – Somuchmore GmbH
    Be More – Somuchmore GmbH'Be More' campaign for Somuchmore — a Berlin-based startup with a new perspective on working out offering a multy-studio membership. Maximise workout results, health benefits and social fulfillment in a one-stop fitness and health experience. The overall aim therefore was to create a mood and capture what it feels like to release tension and how an individual can be 'freed' through movement and activity.
  • METRO – Tailor-made for your taste
    METRO – Tailor-made for your tasteMETRO’s ‘Wine of the year’ La Sastrería which means ‘the tailor’s shop’ is the winning wine from Spain and a label exclusively created for METRO. What is today a winery, was a men’s tailor in the late 50’s that grew grapes as a second occupation. Finding the perfect fit is almost impossible unless you have a tailor. La Sastreri­a has nothing to do with clothes anymore, but everything to do with wines. The look and feel of this campaign combines the craft of the tailoring world and the quality an
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Projects credited in
  • Continental – Run the Unrun
    Continental – Run the UnrunContinental used winter compounds from their test-winning tires to develop the sole of the adidas terrex running shoes, giving them 30% more grip on dry and wet surfaces. The perfect grip of the ‘adidas terrex Continental’ turns any terrain into a running track. In the ad, track lines serpent through different rough terrains, inviting people to “run the unrun”.
  • METRO – Tailor-made for your taste
    METRO – Tailor-made for your tasteMETRO’s ‘Wine of the year’ La Sastrería which means ‘the tailor’s shop’ is the winning wine from Spain and a label exclusively created for METRO. What is today a winery, was a men’s tailor in the late 50’s that grew grapes as a second occupation. Finding the perfect fit is almost impossible unless you have a tailor. La Sastreri­a has nothing to do with clothes anymore, but everything to do with wines. The look and feel of this campaign combines the craft of the tailoring world and the quality an
  • METRO - Own Business Girls
    METRO - Own Business GirlsMETRO - Own Business Girls. Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.* On International Women ́s Day 2018 we wanted to inspire the next generation of female business owners. This is why every baby girl born in Dusseldorf that day received their first business card. The business card is far more than just a piece of paper: It is the ticket to a deposit worth 2.000 Euro, enough to start a first bu
Work history
    McCann London logo
    McCann London logo
    Senior Art DirectorMcCann London
    London, United KingdomFull Time
    S
    S
    Art DirectorServiceplan Hamburg
     - Hamburg, GermanyFull Time
    In charge of advertising campaigns for METRO Cash & Carry international. Engaged in creative conceptualisation, art direction as well as the execution of integrated campaigns.
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Skills
  • Photography
  • Abobe Indesign/photoshop/illustrator
  • Sketch
  • Video
  • Journalism
  • Editorial Design
  • Branding
  • Adverising
  • Graphic Desgin
  • Web Deisgn
Education
    U
    U
    Bachelor of Technology Graphic DesignUniversity of Ljubljana
     - Ljubljana, Slovenia
Awards
    B
    B
    BoB - Best of "Business-to-Business" Communication AwardBoB - Best of "Business-to-Business"
    Gold in Public Relations http://moytsa.com/work/metro-own-business-girls/
    T
    T
    ADC Awards - Publication DesignThe ADC Annual Awards
    Merit in Design for Good / Publication Design http://moytsa.com/work/fonts-for-freedom/
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