I am Mojca Sfeir, a Multidisciplinary Designer and Art Director based in London. Over the past years, I've lived and worked across Europe and Middle East. During my career, I've gained diverse experience across different industries. I've worked in advertising at agencies such as McCann London, Serviceplan in Hamburg, and M&C Saatchi and Interesting Times in Beirut. I've also developed digital products for start-ups in Berlin, and worked as an Editorial Designer at Bonnier (a big Scandinavian publisher) where I was the art director for their magazines. Operating at the intersection of graphic design and art direction, I've had the privilege of working for some of the world’s best clients. My work has been recognised at the biggest award shows including D&AD, Cannes Lions, the Red Dot Awards and the One Show. Selected Clients → L’Oréal, Microsoft, Red Bull, Cadillac, P&G, MasterCard, METRO Cash & Carry, Dorchester Collection, Ferrari World Abu Dhabi, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.Locked Pro Plan feature
• Responsible for the international communications in France, Germany, Spain and UK. • Creating concepts for online, film and print. Working on a broad range of designs: branding, web and app design, print design, social media, video and photo shoots. • Leading the BeSomuchmore blog turning a spotlight on all things holistic.
In charge of advertising campaigns for METRO Cash & Carry international. Engaged in creative conceptualisation, art direction as well as the execution of integrated campaigns.
In charge of advertising campaigns in the UAE and the wider Middle East and North Africa region for clients such as Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Tefal. Engaged in creative conceptualisation as well as the execution of digital and print design, photo shoots, design integration with technology, user experience and journey designs.
• Leading on the redesign of the award-winning ‘NOW news’ platform, involved in the planning, through to the execution and final online content, iPhone and iPad app. • Working on digital content for some of the biggest companies in UAE and MENA region: Formula 1 Bahrain, NOW news, Saudi Arabia national television, American University, Medical Center, Beirut Duty-Free, Audi Bank, Solidere and more).
Active role in the magazine design, planning the design of the articles and the cover, photo shoots, creating infographics and making illustrations and drawings. Coordination between the editorial department, advertising department and printing studio. Designing and art direction of advertising campaigns for Casnik Finance. Rebranded Casnik Finance in 2008. Redesigned the Manager magazine in 2007, Moje finance, and subsequently, Trend magazine in 2009.
Gold in Public Relations http://moytsa.com/work/metro-own-business-girls/
Merit in Typography and Typeface Design http://moytsa.com/work/fonts-for-freedom/
Bronze in Social/Environmental Good http://moytsa.com/work/fonts-for-freedom/
Shortlist in Design 2019
Merit in Design for Good / Publication Design http://moytsa.com/work/fonts-for-freedom/
Bronze in Publishing / Newspaper - Campaign http://moytsa.com/work/fonts-for-freedom/
Bronze in Design Craft - Typography
Merit in Use of Typography / Single http://moytsa.com/work/fonts-for-freedom/
Silver in Artistry & Craft in Advertising: Print & Outdoor http://moytsa.com/work/fonts-for-freedom/
Silver in Integrated
Bronze in Social Purpose
Merit in Craft / Typography http://moytsa.com/work/fonts-for-freedom/
Bronze in Human Rights: Brand http://moytsa.com/work/fonts-for-freedom/
In Book 2019 - Integrated - Innovative Use of Media
Gold (Chip) https://www.chipshopawards.com/chip-shop-awards-2017/best-use-of-a-celebrity/celebrity-missightings
Gold (Chip) https://www.chipshopawards.com/chip-shop-awards-2017/best-ad-without-a-visual/never-alone
Bronz in Best Use of Social Media http://moytsa.com/work/love-and-forget/
Mobile Winner 2014 http://moytsa.com/work/now-news/