Mojca Sfeir

Graphic Designer / Art Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I am Mojca Sfeir, a Multidisciplinary Designer and Art Director based in London. Over the past years, I've lived and worked across Europe and Middle East. During my career, I've gained diverse experience across different industries. I've worked in advertising at agencies such as McCann London, Serviceplan in Hamburg, and M&C Saatchi and Interesting Times in Beirut. I've also developed digital products for start-ups in Berlin, and worked as an Editorial Designer at Bonnier (a big Scandinavian publisher) where I was the art director for their magazines. Operating at the intersection of graphic design and art direction, I've had the privilege of working for some of the world’s best clients. My work has been recognised at the biggest award shows including D&AD, Cannes Lions, the Red Dot Awards and the One Show. Selected Clients → L’Oréal, Microsoft, Red Bull, Cadillac, P&G, MasterCard, METRO Cash & Carry, Dorchester Collection, Ferrari World Abu Dhabi, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.

Locked Pro Plan feature

Skills

  • Photography
  • Abobe Indesign/photoshop/illustrator
  • Sketch
  • Video
  • Journalism
  • Editorial Design
  • Branding
  • Adverising
  • Graphic Desgin
  • Web Deisgn

People I’ve worked with

Companies I’ve worked with

  • McCann London

    McCann London

    • Advertising
  • M&C Saatchi

    M&C Saatchi

    • Advertising
  • Stella McCartney

    Stella McCartney

    • Fashion and Textiles
  • S

    Serviceplan

    Work history

    Currently

    Art Director

    McCann London

    Jan 2018
    • London, United Kingdom
    • Full Time

    Currently

    Art Director

    Somuchmore

    Jun 2015
    • Berlin, Germany
    • Full Time
    • • Responsible for the international communications in France, Germany, Spain and UK. • Creating concepts for online, film and print. Working on a broad range of designs: branding, web and app design, print design, social media, video and photo shoots. • Leading the BeSomuchmore blog turning a spotlight on all things holistic.

    2018

    Art Director

    Serviceplan

    Sep 2017 - Jan 2018
    • Hamburg, Germany
    • Full Time
    • In charge of advertising campaigns for METRO Cash & Carry international. Engaged in creative conceptualisation, art direction as well as the execution of integrated campaigns.

    2015

    Senior Art Director

    Interesting Times

    Sep 2014 - Jun 2015
    • Greater Beirut, Lebanon
    • Full Time
    • In charge of advertising campaigns in the UAE and the wider Middle East and North Africa region for clients such as Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Tefal. Engaged in creative conceptualisation as well as the execution of digital and print design, photo shoots, design integration with technology, user experience and journey designs.

    2014

    Senior Graphic Designer

    M&C Saatchi

    Mar 2010 - Sep 2014
    • Greater Beirut, Lebanon
    • Full Time
    • • Leading on the redesign of the award-winning ‘NOW news’ platform, involved in the planning, through to the execution and final online content, iPhone and iPad app. • Working on digital content for some of the biggest companies in UAE and MENA region: Formula 1 Bahrain, NOW news, Saudi Arabia national television, American University, Medical Center, Beirut Duty-Free, Audi Bank, Solidere and more).

    2010

    Sep 2001 - Mar 2010
    • Ljubljana, Slovenia
    • Full Time
    • Active role in the magazine design, planning the design of the articles and the cover, photo shoots, creating infographics and making illustrations and drawings. Coordination between the editorial department, advertising department and printing studio. Designing and art direction of advertising campaigns for Casnik Finance. Rebranded Casnik Finance in 2008. Redesigned the Manager magazine in 2007, Moje finance, and subsequently, Trend magazine in 2009.

    Education

    2004

    Bachelor of Technology Graphic Design

    University of Ljubljana

    Sep 2001 - Jun 2004
    • Ljubljana, Slovenia

    Awards

    2019

    BoB - Best of "Business-to-Business" Communication Award

    BoB - Best of "Business-to-Business"

    • Gold in Public Relations http://moytsa.com/work/metro-own-business-girls/

    2019

    The One Show - Print & Outdoor 


    the One Show Awards

    • Merit in Typography and Typeface Design http://moytsa.com/work/fonts-for-freedom/

    2019

    New York Festivals® Advertising Awards - Public Relations

    New York Festivals Awards

    • Bronze in Social/Environmental Good http://moytsa.com/work/fonts-for-freedom/

    2019

    • Shortlist in Design 2019

    2019

    ADC Awards - Publication Design

    The ADC Annual Awards

    • Merit in Design for Good / Publication Design http://moytsa.com/work/fonts-for-freedom/

    2019

    One Show - Print & Outdoor

    the One Show Awards

    • Bronze in Publishing / Newspaper - Campaign http://moytsa.com/work/fonts-for-freedom/

    2019

    • Bronze in Design Craft - Typography

    2019

    Red Dot Award – Brands & Communication Design

    Red Dot Design Award

    • Winner 2019

    2019

    ADC Awards - Typography

    The ADC Annual Awards

    • Merit in Use of Typography / Single http://moytsa.com/work/fonts-for-freedom/

    2019

    New York Festivals® Advertising Awards - Typography

    New York Festivals Awards

    • Silver in Artistry & Craft in Advertising: Print & Outdoor http://moytsa.com/work/fonts-for-freedom/

    2019

    • Silver in Integrated

    2019

    Eurobest Award

    Eurobest

    • Bronze in Social Purpose

    2019

    One Show - Print & Outdoor

    the One Show Awards

    • Merit in Craft / Typography http://moytsa.com/work/fonts-for-freedom/

    2019

    New York Festivals® Advertising Awards - Positive World Impact

    New York Festivals Awards

    • Bronze in Human Rights: Brand http://moytsa.com/work/fonts-for-freedom/

    2019

    D&AD – Integrated

    D&AD

    • In Book 2019 - Integrated - Innovative Use of Media

    2017

    The Chip Shop Awards 2017 – Best use of celebrity

    The Drum's Chip Shop Awards

    • Gold (Chip) https://www.chipshopawards.com/chip-shop-awards-2017/best-use-of-a-celebrity/celebrity-missightings

    2017

    The Chip Shop Awards 2017 – Best ad without visual

    The Drum's Chip Shop Awards

    • Gold (Chip) https://www.chipshopawards.com/chip-shop-awards-2017/best-ad-without-a-visual/never-alone

    2015

    Effie Awards - MENA

    Effie Awards

    • Bronz in Best Use of Social Media http://moytsa.com/work/love-and-forget/

    2014

    WSA - Mobile Winner 2014

    The World Summit Award

    • Mobile Winner 2014 http://moytsa.com/work/now-news/