Continental – Run the Unrun

  • Mojca Sfeir

Continental – Run the Unrun. Continental used winter compounds from their test-winning tires to develop the sole of the adidas terrex running shoes, giving them 30% more grip on dry and wet surfaces. The perfect grip of the ‘adidas terrex Continental’ turns any terrain into a running track. In the ad, track lines serpent through different rough terrains, inviting people to “run the unrun”.


  • C

    Continental AG