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Born in the 80’s in one of the last generations of Yugoslavia, I grew up in Gornji Grad, a charming little green town in the Slovenian mountains. As a child running around like Heidi, I had lots of dreams of what I would become. Four years of nursing school trying to become a doctor, a shot at architecture, and a year in fashion only took me back to what I liked as a kid: Art. And so, I moved to Ljubljana and became a Graphic Designer. I started my professional career as an editorial designer at Bonnier, Ljubljana. Eight years later, I got on a plane and flew to Beirut, the (ex-)Paris of the East, and a continuous source of news-making stories. There, I worked in both editorial design and advertising and wrote home with the occasional article from the Middle East. But Berlin was calling! And I took the call. Today I am an Art Director living in the German capital, and holding a few awards, with an experience in graphic design, editorial design, advertising, and digital design. Client Experience – Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Volvo, Tefal, Huawei, Stolichnaya vodka, Formula1 Bahrain, American University, among many others.Locked Pro Plan feature
• Responsible for the international communications in France, Germany, Spain and UK. • Creating concepts for online, film and print. Working on a broad range of designs: branding, web and app design, print design, social media, video and photo shoots. • Leading the BeSomuchmore blog turning a spotlight on all things holistic.
In charge of advertising campaigns in the UAE and the wider Middle East and North Africa region for clients such as Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Tefal. Engaged in creative conceptualisation as well as the execution of digital and print design, photo shoots, design integration with technology, user experience and journey designs.
• Leading on the redesign of the award-winning ‘NOW news’ platform, involved in the planning, through to the execution and final online content, iPhone and iPad app. • Working on digital content for some of the biggest companies in UAE and MENA region: Formula 1 Bahrain, NOW news, Saudi Arabia national television, American University, Medical Center, Beirut Duty-Free, Audi Bank, Solidere and more).
Active role in the magazine design, planning the design of the articles and the cover, photo shoots, creating infographics and making illustrations and drawings. Coordination between the editorial department, advertising department and printing studio. Designing and art direction of advertising campaigns for Casnik Finance. Rebranded Casnik Finance in 2008. Redesigned the Manager magazine in 2007, Moje finance, and subsequently, Trend magazine in 2009.
Love & Forget – Herbal Essences