Nicola Humphreys Design Director | Art Director - Freelance | The Dots

Nicola Humphreys

Design Director | Art Director - FreelanceLondon, United Kingdom
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Nicola Humphreys

Design Director | Art Director - FreelanceLondon, United Kingdom
About me
I deliver quality and thoughtful creative with an appreciation of real world challenges. I'm a dependable pair of hands, can lead projects with teams and clients, and am set up to work remotely. I have only 15 years experience working with clients as diverse as Domino's, NHS, MasterCard, EY, Tesco and many more globally. I specialise in brand creation and design communications across print and digital. Recent work has been the rollout of the new Premier League brand in their new office space in Paddington and creating brand guidelines for the global brand implementation for Capita. BIG IDEAS, BEAUTIFULLY CRAFTED.
  • FERA: BRANDING A MERGERA new executive agency was to be formed from the merger of three existing bodies – Central Science Laboratory, The Plant Health and Seeds Inspectorate and Plant Variety and Seeds. A bespoke methodology that comprised a detailed brand audit, customer experience review, competitor and sector analysis, stakeholder interviews and c-suite workshops. From insights discovered the brand’s strategy elements (purpose, essence, function, values/personality) were defined. Following a naming workshop a
  • AIRBUS: BRANDING FOR FUTURE INNOVATORSAirbus wanted to inspire and attract the next generation of tech innovators and entrepreneurs, as well as re-engaging with a global workforce. The concept here is about speaking to the ‘Why’ Airbus does what it does, drawing attention to how they make a difference to people’s lives every day by creating products that make the world a safer, smarter and more connected place. This story, together with a unique and modern visual identity style, repositioned Airbus to not only stand out from thei
  • DOMINO’S: BRANDING GREATNESSAttracting, retaining and engaging a diverse mix of people, from drivers to managers, had become a challenge for Domino’s in a new era of food delivery. They needed to tell their story and differentiate themselves from their new competitors. The concept reflects the authentic energy, variety and sheer fun of working at Domino’s through visual storytelling and is anchored by the central multi-layered message ‘Greatness in the Making’. The winning combination of these elements tell targeted sto
Work history
    Senior Designer | Art DirectorNicola Humphreys Ltd
    London, United KingdomFreelance
    Working directly with clients and within agencies providing strategic and hands-on expertise creating brands, experiences and design across multi-channel communications. CLIENTS: Pernod Ricard, Premier League, Heathrow, Capita, Berkleys Homes, Sky, The British Museum, Vodafone.
    Senior Art Designer | Design DirectorKetchum london
     - London, United KingdomFull Time
    Responsible for leading the Change Communication Creative Team offering strategic creative thinking, branding and hands-on design support and art direction for some of the world’s biggest brands. CLIENTS: Airbus, Domino’s, MasterCard, Movember, Nissan, Pfizer, Philips, YBS.
  • Brand Creation
  • Brand Guidelines
  • Employer Branding
  • Communication Design
  • Design Direction
  • Art Direction
  • Campaign Concept
  • Integrated Design
  • Concept Visualisation
  • Internal Communications