AIRBUS: BRANDING FOR FUTURE INNOVATORS

Airbus wanted to inspire and attract the next generation of tech innovators and entrepreneurs, as well as re-engaging with a global workforce. The concept here is about speaking to the ‘Why’ Airbus does what it does, drawing attention to how they make a difference to people’s lives every day by creating products that make the world a safer, smarter and more connected place. This story, together with a unique and modern visual identity style, repositioned Airbus to not only stand out from their competitors but also to compete with new tech companies.