Projects
- Decathlon CampingOur routine is full of things that we believe to be essential, things without which we find it almost impossible to survive. Things that haunt us, things we can't forget or leave behind, things that make us go too fast, things that keep us connected, paying attention, alert, awake, worried ... things that, thankfully, we can't find in the midst of nature. There, we can only find what we've never needed. Directed by: Ginesta Guindal Produced by: Blur Agency: &Rosàs Creative Director: Tuning Art Director: Oriol Fernández, Nuria Pujol Account Manager: Juan Badilla Producer: Jorge Llama &Rosàs Postproduction Producer: Cris Ariso Blur Producer: Inés Segura DOP: Miquel Prohens
- Decathlon PiscinaPeople who often swim already know this. Whenever you get into a swimming pool, you feel as if all your problems are diluted, they fade away, they're forgotten, at least for a while. It's as if the swimming pool listen to you and took away all your concerns. Swimming is like that, almost therapeutic. Directed by: Ginesta Guindal Produced by: Blur Agency: &Rosàs Creative Director: Tuning Art Director: Oriol Fernández, Núria Pujol Account Manager: Juan Badilla Producer: Jorge Llama &Rosàs Postproduction Producer: Cris Ariso Blur Producer: Inés Segura DOP: Miquel Prohens
- Kas · La Larga MarchaWhat if instead of telling people something, KAS proposed a challenge? A brutal, great, huge, unprecedented, simple and tough challenge, one that could only be accomplished with the help of best friends. We thought of going on a route during the town festivities happening at the major capitals of northern Spain. The biggest summer fests united in one single experience. The Long Walk is neither a campaign nor a promotion. It's not a just new brand idea either. The Long Walk is a brand's idea proposal for the people. &Rosàs, summer 2014
- Pepsi Max Jump Camor the Barcelona Hard Rock Rising Festival we came up with a really simple idea for PEPSI MAX: to give fans a chance to stage dive into the audience during the concert. But not just any fans,only the ones that we selected. And the best way to do this was to find them with a camera, project their faces onto a giant screen and dare them to climb up on stage. We wanted to give this incredible moment to the audience to show that glory isn’t always something we can choose, it’s often something that chooses us. &Rosàs, Summer 2015.
- Primera FilaPrimera Fila (First Row) is a music collective that offers a new perspective of a concert: on first row and at home. At PF events you won’t be an spectator anymore and you’ll become the host of the concert. You’ll be on charge of turning your house into the best concert hall, as well as inviting your friends and family and recieving your PF guest. The goal is to enjoy an intimate experience, as the stage barrier disappears. That is, creating a space of communion that will engage people before and after the show. PF is an alternative to the conventional concerts system. It’s a ‘Do it yourself’ project because you experience it at your homely place, on an act closer to art concept than to mass consumption. However, that doesn’t prevent PF from having a contemporary and fresh identity, appropiate to its public. The collective aims to be a platform between spectators and the musicians, with no mediators. That’s why all the pieces have been thought for self-management.
- The War of the WorldsPenguin Interactive Books was created in order to offer readers the opportunity to continue its conversation with the books even after they have read it. We firmly believe in the power of the imagination and the beauty of the physical presence that books have. With a few simple clicks or taps, readers are able to breathe new life into the new range of novels that have been updated to work with the Penguin Interactive Book platform. Readers not only gain access to a wealth of interactive media and key analysis to key conceptual terminologies, it also provides a sound platform for educators to use it in their classrooms. But most importantly the books still retains its most basic function, to stir and work our minds and imagination. Inspired by the illustrations of the canals on Mars by Giovanni Schiaparelli, we set about thinking about the possibility of intelligent life forms on Mars and researching the studies published during H.G.Wells' period. We wanted to use distance and the vast disparity in size to illustrate the imbalance and shine light on the smallest of details that also proved to be the saving grace of the end of the invasion on Earth. From the measurement of light years, down to the cellular level, the cover is also inspired on the methodological process used by the author to describe the invasion in the novel. We hope to set the readers up and create an inception to question themselves about the possibilities of intelligent lifeforms on Mars. Stylistically cynical, it creates a vastly different preamble to the narrative that awaits them in the novel.
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Work history
Art Director
Creative thinking, art direction and graphic design execution. Projects for: Decathlon, Dewar's White Label (Global), Pepsi Max Europe, Audi, Seat, Estrella Damm, Bitter Kas, Casa Tarradellas, Alvalle.
Art DirectorHavas Group
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Creative thinking and graphic design implementation for the clients including Danone, Intermon Oxfam and Affinity.
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Skills
- Art Direction
- Creative Thinking
- Illustrator
- Photoshop
- Graphic Design
- Visual Researching
Awards
El Sol
Silver Award El Sol 2015. Category: Film.
Work: Piscina 'Nada, nada, nada'
Client: Decathlon
https://vimeo.com/108101339Laus
Work: Piscina 'Nada, nada, nada'
Client: Decathlon
https://vimeo.com/108101339+ Show more