I am a graphic designer, looking for unique opportunities to utilise my skills as an effective creator and problem solver. My work is created using a methodical design approach, informed by research, conception and the core characteristics of each project with its own complexities. As a designer, I value clarity and simplicity but strive to create work that is playful and engaging. I believe this goes a long way towards achieving striking design. My projects often centre around working with brands, whether new or existing, to produce compelling design solutions that range from print, editorial, digital, information, social, and exhibition graphics.
Projects
- Bauhaus 100zandi projekt designed the visual identity for an adobe design challenge using the restored bauhaus fonts in my own work. i always was fond of the ampersand character. my logo z&i is an abstract abbreviation of my last name zandi. the ampersand substitutes the word ‘and’ in the center of my name. i have chosen to use the german spelling of ‘projekt’ to retain my roots as well as a reference to bauhaus
- UAL Awarding BodyOrigins 2017 visual identity 2017 Brief zandi projekt was commissioned to design the visual identity for an exhibition for ual's awarding body and produce a range of supporting marketing collateral, including flyers for print and digital distribution, E-invitations for the private and public view, and exhibition posters and printed exhibition catalogues. The awarding body was keen for the graphic designer to put their creative stamp on the project, as long as it adhered to ual's brand guidelines
- Transformthe transform exhibition was part of the london design festival 2017 celebrating traditional japanese craftsmanship. during a five-week project, students from university of the arts london and bunkyo gakuin university lived with their makers learning their craft as well as developing and "transforming" new ideas and products for a global market. the network of patterns within the visual identity takes inspiration from the intricate wood-block prints that can be found on traditional japanese text
- Brighton Museumexhibition posters and postcards 2017 Brief: Brighton Museum wanted to celebrate the partial decriminalisation of homosexuality act 1967 and exploring LGBTQ self-identity and fashions of the 20th and 21st centuries. The accessibility of fashion, and how it is used to express identity and sexuality was to be reviewed through oral history, fashion collecting and education programmes, social media, public events, and exhibitions. A graphic response to this was needed, creating a call to action; th
- Hubble TelescopeStardust 2016 exhibition design | information design Celebrating 25 years Hubble Telescope – Hubble Telescope taught human kind that we can navigate the universe in colour, as well as time. Therefore within this exhibition space you will be guided by colours. The hues of objects in the universe relate to distance and time. Red represents the furthest reaches of human vision, whereas, blue signifies approaching mass. Step into the space boots of astronauts before you and experience the prismatic
- St. Mazie New Yorkposters and postcards | webmail and social media 2016 - present Brief To create ongoing promotional material for a 1930's jazz bar in Brooklyn, New York. Concept: To continue complementing the existing aesthetic of the bar's atmosphere through graphic responses. Careful adherence to the brand's guidelines was imperative for consistency.
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Work history
B
B
Graphic DesignerBar Velo Brooklyn
- New York, United StatesFreelance
logo, menus, posters, webmail
z
z
Graphic Designerz&i projekt
- New York, United StatesFreelance
flyer and poster design
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Skills
- Branding
- Print Design
- Wayfinding Design
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
BA(Hons) Graphic Media DesignLondon College of Communication, UAL
- London, United Kingdom