Projects
- UNIQLO | How many hours in a dayUNIQLO needed to attract driven and hard working students to their graduate scheme. Hard work at university is traditionally presented as long hours at the library, but this alienates anyone who doesn't fit into this narrow mould. This 1 minute Facebook video focused on two incredibly motivated students who displayed passion and drive through unexpected routes, celebrating their differences and inviting a whole new generation of hard workers and alternative thinkers into the doors of UNIQLO. 85
- ASOS | Best DressedASOS wanted to encourage students to sign up to their 10% student discount. The most fashionable and aspirational students across the country were tracked down, styled and photographed to create 1 national and 15 local editorial stories. Each participant was then invited to pick their favourite pieces on ASOS to inspire their peers to update their wardrobes with the help of the 10% discount. 88,000 views // 7.5% CTR
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Projects credited in
- Platinum Jubilee PlatesHAPPY 70 YEARS, QUEENY! 70 years of rule without a beheading is certainly no mean feat, which may be why Lilibet is the first ever British monarch to reach this historic milestone. So, to mark yet another unprecedented event in this decade’s calendar, we’ve designed some crockery that takes an honest look at this jubilee. You may remember us from such memorabilia hits as Will and Kate’s wedding and Harry and Meghan’s wedding, and now we’re back with a satirical stab at old Queeny herself. Pe
- WUNDERMAN - Fund FemmeInternational Women's Day 2019 - Wunderman Campaign Role: Creative Directors Creative: Oriel Irvine-Wells Brief: Launched for International Women’s Day 2018 (internal campaign) - now a WPP initiative Campaign: Fund Femme. (Previously Fund Female). No matter how much we fight to close the Gender pay gap, if we don't also look at how we're spending our money, and on whom we’re investing, we will never reach true financial equality. Oriel came to us with this great idea about challenging peopl
- Fund FemaleA challenge to support women-owned businesses and help create a more equal economy.46
Work history
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CreativeWunderman Thompson
London, United KingdomFull Time
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Junior CreativeWunderman Thompson
London, United KingdomFull Time
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Skills
- Ad Copywriting
- Photography
- Concept and Ideation
- Creative Direction
- Advertising
- Digital Campaigns
- Native Advertising
- Directing
- Social Content Strategy
- Print Campaigns
Education
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BA (Hons) English LiteratureDurham University
- Durham, United Kingdom
Awards
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Highly Commended - Video below £10,000Recruitment Marketing Awards
I created a video to recruit students for Uniqlo's 2 year graduate scheme, highlighting the less tradition ways students work hard to follow their passions