Oriel Irvine - Wells
Available

Oriel Irvine - Wells

Creative CopywriterLondon, United Kingdom
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Connections
David Appiah
Archie Norman
Giesle Thompson
Oriel Irvine - Wells
Available

Oriel Irvine - Wells

Creative CopywriterLondon, United Kingdom
About me
Creative copywriter dabbling in art direction
Projects
  • UNIQLO | How many hours in a day
    UNIQLO | How many hours in a dayUNIQLO needed to attract driven and hard working students to their graduate scheme. Hard work at university is traditionally presented as long hours at the library, but this alienates anyone who doesn't fit into this narrow mould. This 1 minute Facebook video focused on two incredibly motivated students who displayed passion and drive through unexpected routes, celebrating their differences and inviting a whole new generation of hard workers and alternative thinkers into the doors of UNIQLO.  85
  • ASOS | Best Dressed
    ASOS | Best DressedASOS wanted to encourage students to sign up to their 10% student discount. The most fashionable and aspirational students across the country were tracked down, styled and photographed to create 1 national and 15 local editorial stories.  Each participant was then invited to pick their favourite pieces on ASOS to inspire their peers to update their wardrobes with the help of the 10% discount. 88,000 views // 7.5% CTR
  • Photography
    Photography
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Projects credited in
  • WUNDERMAN - Fund Female
    WUNDERMAN - Fund FemaleInternational Women's Day 2019 - Wunderman Campaign Insight: No matter how much we fight to close the Gender Gap Pay, if we don't also look at how we're spending our money we will never reach true financial equality. If we don't look at our purchase behaviour and realise that our pounds have power (and that if we only spend them on well established, and widely male-owned businesses we're unawarely funding inequality) we won't be able to achieve what we're fighting for. Idea: The Fund Female Ch
  • Fund Female
    Fund FemaleA challenge to support women-owned businesses and help create a more equal economy.
Work history
    Wunderman Thompson logo
    Wunderman Thompson logo
    CreativeWunderman Thompson
    London, United KingdomFull Time
    Wunderman Thompson logo
    Wunderman Thompson logo
    Junior CreativeWunderman Thompson
    London, United KingdomFull Time
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Skills
  • Ad Copywriting
  • Photography
  • Concept and Ideation
  • Creative Direction
  • Advertising
  • Digital Campaigns
  • Native Advertising
  • Directing
  • Social Content Strategy
  • Print Campaigns
Education
    D
    D
    BA (Hons) English LiteratureDurham University
     - Durham, United Kingdom
Awards
    R
    R
    Highly Commended - Video below £10,000Recruitment Marketing Awards
    I created a video to recruit students for Uniqlo's 2 year graduate scheme, highlighting the less tradition ways students work hard to follow their passions