UNIQLO needed to attract driven and hard working students to their graduate scheme.
Hard work at university is traditionally presented as long hours at the library, but this alienates anyone who doesn't fit into this narrow mould.
This 1 minute Facebook video focused on two incredibly motivated students who displayed passion and drive through unexpected routes, celebrating their differences and inviting a whole new generation of hard workers and alternative thinkers into the doors of UNIQLO.
85,000 views // 2.2% CTR
Project Tags
Companies
Uniqlo
- Fashion and Textiles