Join The–Dots

ASOS | Best Dressed

ASOS wanted to encourage students to sign up to their 10% student discount.
The most fashionable and aspirational students across the country were tracked down, styled and photographed to create 1 national and 15 local editorial stories. 
Each participant was then invited to pick their favourite pieces on ASOS to inspire their peers to update their wardrobes with the help of the 10% discount.
88,000 views // 7.5% CTR


Oriel Irvine - Wells

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  • Creative Copywriter

Project Tags

  • Sponsored content
  • editorial
  • fashion
  • Students
  • photography
  • Copywriting

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