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Culture Editor. Stories from People, Places & Play.
Unity is a new kind of creative agency. We won 62 major awards in 2015; including Best Integrated Campaign, PR Week Awards best UK Campaign and the UK's most creative agency in The Holmes Report. We work for brands like Lucozade, Hyundai, Direct Line, M&S. My work also covers projects for culture brands like Secret Cinema, Free Range, The Old Truman Brewery and for Taschen. My role as Culture Editor means I take a lead on connections between brands and culture. This means I run our monthly Field Trip culture missions, produce our weekly mailer, and programme a calendar of events for the creative industries. My day-to-day role is a mixture of idea generation, cultural drivers, copywriting, engagement and across new business. It is focused on new thinking in film, culture, entertainment and media.
Premier is a creative communications agency working with the entertainment, arts and culture industries. I was an Account Director on the Social team where the work work was driven by an intrinsic understanding of human behaviour, in particular how people are connecting and engaging across digital platforms. I worked on Social & Digital Strategy, Influencer Outreach, Social Content Creation & Seeding, Buzz Monitoring & Social Analytics. Clients were from film, culture & television and included 20th Century Fox, Momentum and Fox Searchlight. My role included new business development, working closely with the specialist teams across film, home entertainment, television, games, & theatre.
n.b. In 2013 FIVE33 was bought by Legendary Pictures: www.legendary.com/home FIVE33 group was a creative marketing agency with headquarters in Los Angeles and London. It helped to build global brands by equipping entertainment properties with the tools to become market-ready entertainment universes. Around FIVE33 the agency also did design, print, music, event management and global touring events and was a key Hollywood player - helping to define where creative vision met audience conversation. My role included brand marketing, creative communications, idea generation, cultural drivers, large-scale partnerships, social storytelling, transmedia executions, deep-dive film industry research, copywriting, weekly trends reports and tactical tools.
Idea Generation was the UK's biggest arts & culture communications consultancy. (Now http://www.cultbrand.co.uk/) It became a specialist hub for connecting commerce and culture - aligning the UK's most innovative brands with the best in the arts world. I was the head of the Film, Media & Performing Arts team and led a team of six staff - managing creative publicity and marketing partnership campaigns for a diverse range of clients across four key areas. Film: - Paramount Home Entertainment; on releases such as True Grit, Breakfast At Tiffany's and Once Upon A Time In The West - Independent film clients (Revolver Entertainment; Soda Pictures etc) - Working from major film festivals such as Cannes (2010 & 2011), the Berlinale (2011), Warsaw Film Festival (2010), Encounters International Film Festival (2010) Media: - Variety magazine; content syndication and brand-building - Cinemoi; creative partnerships, red-carpet events and content syndication - Comedy Central; brand-building, events and publicity projects (leading to world premiere of Friends The Opera) - And on creative concepts for a stable of magazines such as Time Out, Playboy and Nuts magazine Performing Arts: - Punchdrunk; on the award-winning The Night Chauffeur immersive theatre project, across ten venues to launch premium lager Stella Artois Black - The Royal Shakespeare Company; with Mudlark, Channel 4 and Screen West Midlands on the award-winning Such Tweet Sorrow transmedia show - And working at the Edinburgh Fringe; running the Idea Generation satellite office from the festival (2008 to 2011). Working for the most innovative theatre producers, for the best new stand-up talent in the UK and with some of the biggest institutions and brands Digital: - Mudlark; launch and communication strategy for Chromaroma - the gamicification of travel - Channel 4; on award-winning The Curfew online game, teaching young people ethics - Coney; on a large-scale transmedia production for Camden Council
Worked on copywriting, creative concepts and account management accounts across sports, entertainment and events. Clients included: - Interbuild; the UK's biggest construction event - The Education Show - Nottinghamshire County Cricket Club; Championship-winning cricket club - Notts County Football Club; the world's oldest professional football club - Exposure Magazine; leading arts and entertainment guide for Nottingham and Sheffield
Two years at one of the Northcliffe Media Group's most successful local daily newspapers. I focused on hard news, contributing at least two page leads every day. My writing also covered features, entertainment and travel journalism.
As Campus Manager I was responsible for managing creative publicity campaigns for a range of film releases across Sheffield University. This work focused on studio feature films and included brokering partnerships, marketing deals, poster distribution and media relations.
Journalism Studies: including professional media law, public affairs and shorthand qualifications
Through my part in Sheffield University's forward-thinking Widening Participation programme, I am a mentor
I'm a mentor for Mass Challenge, the world's biggest start-up incubator. This connects me to some of the UK's brightest tech entrepreneurs. http://masschallenge.org/
Became a fellow of the body set up to enrich society through ideas and action. https://www.thersa.org/fellowship/
Became a fellow with the British Council's creative entrepreneur programme. This has seen me lead exciting and innovative projects in Moscow, New Delhi and Tokyo. http://creativeconomy.britishcouncil.org/people/paul-drury/
Board member at the UK's most joyously inventive film festival. Specialising in partnerships and PR, this festival has been part of the regeneration of inner city Birmingham. http://flatpackfestival.org.uk/
Courvoisier Future 500 (CVTF500) is a network of inspirational and talented individuals from a broad range of disciplines and backgrounds. Artists, entrepreneurs, musicians, mixologists, scientists and social marketers all come together in a unique environment of progressive thinking. I was elected to be part of this community in 2011. http://www.wired.co.uk/wired-insider/2012/courvoisier-the-future-500-the-future-series