Paula Uzicanin

Paula Uzicanin

Art DirectorZagreb, Croatia
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Connections
Ahmed Mohamed
Isaac Bebbington
Gary Smith
Paula Uzicanin

Paula Uzicanin

Art DirectorZagreb, Croatia
Projects
  • D&AD giffgaff submission 2020
    D&AD giffgaff submission 2020We have used giffgaff’s 5G technology to deliver some inspiration to an overlooked community – graffiti artists. Some forms of graffiti have been recognised for their artistic contribution; however, this appreciation needs to be amplified to benefit the entire community– why not digitally? giffgraff provides an engaging, cost-effective way for artists to explore and promote their talent, through our app, interactive screens and competition. This campaign focuses on connecting members within
  • D&AD Hidden pleasures by Durex
    D&AD Hidden pleasures by DurexDurex brief: Empower disabled people and include them in sex space. Our insight: When one area of the body loses sensation, another gains hightened sensation.
  • NHS Cervical cancer research
    NHS Cervical cancer researchWomen don't take smear tests seriously because cancer is not "real" enough for them. We're materialising cervical cancer by placing cervical cancer cells as installations all over Scotland.
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Projects credited in
  • GIFFGRAFF: D&AD GIFFGAFF 2020
    GIFFGRAFF: D&AD GIFFGAFF 2020We have used giffgaff’s 5G technology to deliver some inspiration to an overlooked community – graffiti artists. Some forms of graffiti have been recognised for their artistic contribution; however, this appreciation needs to be amplified to benefit the entire community– why not digitally? giffgraff provides an engaging, cost-effective way for artists to explore and promote their talent, through our app, interactive screens and competition. This campaign focuses on connecting members within
  • Cross the Pay Gap
    Cross the Pay GapLollipop Peoples' rights suck. In the UK, School Crossing Patrollers are expected to be on their feet, work in all sorts of weather, and take on the responsibility of keeping children safe, all for a very low salary. Therefore, they rely on other members of the household or other sources of revenue to get by. We want to show that if they can't live off of their current salary, they will have to pick up odd jobs to get by - in their uniform of course.
  • Edinburgh Napier University, MSc Creative Advertising
    Edinburgh Napier University, MSc Creative AdvertisingWhy should people give a shit? That’s what we teach our students on this advertising Masters course. It’s the most successful course in Scotland for budding creatives. We teach practical skills, an understanding of the industry and the ability to think differently required for a career in advertising. Our students know that whatever medium they’re using to communicate, they need to get noticed. That’s line one, page one. The course is fantastically supported by the industry, giving student