D&AD giffgaff submission 2020

We have used giffgaff’s 5G technology to deliver some inspiration to an overlooked community – graffiti artists. Some forms of graffiti have been recognised for their artistic contribution; however, this appreciation needs to be amplified to benefit the entire community– why not digitally? giffgraff provides an engaging, cost-effective way for artists to explore and promote their talent, through our app, interactive screens and competition. This campaign focuses on connecting members within the graffiti community with each other, but it also helps them feel like valued members society whose outlet is now understood and even appreciated.