Paula Zuccotti is a trend forecaster, photographer and creative consultant developing future visions of products and services for the likes of Google, Starbucks, Nike, LG, Microsoft, and Ikea. Her focus on ethnographic, user-centric research has been paramount to finding meaningful innovation.
Paula is also the author of Every Thing We Touch: A 24 hour inventory of our lives, a best-seller collection of photographic essays on everyday life published by Penguin Random House UK and recently translated into Mandarin for the Chinese market.
The project became the storytelling technique for ŠKODA Octavia's “Loved, not owned” campaign. It create a snapshot in time of the Octavia owner’s lives and the relationship they have with their car; told through the objects that travel in them.
Projects
- Worldwide Lockdown Essentials x 15What do an orange, a bottle of wine, a kettle bell, kefir grains, a sage smudge stick, a candle, Agua de Florida, garden seeds and a vinyl have in common? These are part of my COVID-19 essentials. What are yours? With the intention to reflect on our changing habits, routines and priorities I invite all my friends and Every Thing We Touch fans to join project/experiment where I ask you all to photograph the 15 items that have become essential to your life during these peculiar times. Check out In
- Future ArcheologyFuture Archeology is Paula Zuccotti’s first documentary feature film based on her book “Every Thing We Touch”. Can our objects tell the story of our lives? The film challenges us to imagine how future generations would make sense of our physical footprint from the objects we touch.
- Every Thing We Touch: A 24-Hour Inventory of Our LivesThe Book & The Project Every Thing We Touch: A 24-Hour Inventory of Our Lives Paperback, 12 Nov 2015. Published by Viking - Penguin Random House My book is about Future Archeology, you can order it from this Amazon linkand follow the bigger story, impact and media coverage on its tumblr page. Here you'll find some sample spreads. What's the first thing we touch when we wake up? How do our favourite things reveal our hopes and fears? Can objects tell the story of our lives? Imagine how your d
- ŠKODA Octavia campaignThe ŠKODA Octavia “Loved, not owned” campaign uses ethnography and Every Thing We Touch as a unique visual storytelling technique to create a snapshot in time of the Octavia owner’s lives and the relationship they have with their car; told through the objects that travel in them. "We engaged independent & world-renowned ethnographer, Paula Zuccotti to investigate the insight that owners really loved their ŠKODA Octavias." Jon Lefley, Creative at Fallon London Initially engaging ŠKODA Octavia o
- Every Thing We've HeardPaula Zuccotti, author of Every Thing We Touch, has created a new series of photographs in keeping with her subject of everyday lives told through objects. This time she has chosen to create an imaginary day in the life of Hillary Clinton and Donald Trump, the US Presidential candidates, as portrayed by our collective imagination during an extraordinary campaign. Intrigued by the topics that have captured people’s attention the most with regards to their public personas, she looked for visua
- ScalpelScalpel piece SCALPEL is a Pernord Ricard's cultural trends book. In each issue SCALPEL asks nine 'Surgeons' - the worlds foremost experts in photography, art, film, design, music, technology, retail, fashion and gastronomy - to name the five hottest emerging talents in their field. The Overworld, as a guest contributor, wrote the overarching trends diagnosis across the creative fields. The DIAGNOSIS piece makes cross-disciplinary observations highlighting the characteristics and patterns th
Projects credited in
- No more excuses for all male panels: here's 50 of the best women speakersIn light of CES' 'challenge', finding enough women to fill its 2019 line-up, The Dots is shining a light on 50 women the tech conference – and any conference – would be lucky to host on its panels. In 2017, the network's founder Pip Jamieson spoke at more than 50 panels, talks and events. She found that while speaker line-ups were becoming more gender diverse in general, all too often she was in the minority or sometimes even the ‘token woman’. In 2018, The Dots is on a mission to ensure there i77
- Every Thing We've HeardPaula Zuccotti, author of Every Thing We Touch, has created a new series of photographs in keeping with her subject of everyday lives told through objects. This time she has chosen to create an imaginary day in the life of Hillary Clinton and Donald Trump, the US Presidential candidates, as portrayed by our collective imagination during an extraordinary campaign. Intrigued by the topics that have captured people’s attention the most with regards to their public personas, she looked for vis
- EVENT SPEAKER: The Future Of_ Consumption by Paula ZuccottiEthnographer | Future Scaper | Photographer Paula Zuccotti develops future visions of products and services for the likes of Google, Starbucks, Nike, LG, Microsoft, and Ikea. Her focus on ethnographic, user-centric research has been paramount to finding real opportunities for innovation. Paula is also the author of Every Thing We Touch: A 24 hour inventory of our lives, a best-seller collection of photographic essays on everyday life published by Penguin Random House UK and recently translated into Mandarin for the Chinese market. The project became the storytelling technique for ŠKODA Octavia's “Loved, not owned” campaign. It create a snapshot in time of the Octavia owner’s lives and the relationship they have with their car; told through the objects that travel in them. paulazuccotti.com Paula discussed The Future Of_Consumption at The Future Of_2017 Festival.3
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Work history
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FounderThe Overworld
London, United KingdomFull Time
The Overworld is a live, ongoing research observatory from where I do all my consultancy work.
The Overworld is all about lenses, filters and stories. It represents a refined way of looking, thinking and articulating what is happening around us.
The Overworld identifies and connects the emerging behaviours that unify individuals around the world at any given moment according to the lenses and filters they are viewed through.
The Overworld grows and strengthens as it learns, it is a fluid ecosystem. Observations become insights, connections between the insights uncover emerging trends and these trends become the lenses through which to observe the world again. It observes people and their everyday context; cities, cultures, homes, design, work, friends, technology, media and the arts.
Director of FuturesSeymour Powell
- London, United KingdomFull Time
Skills
- Photography
- Ethnographic Research
- NPD
- Art and Creative Direction
- Author
- Research and Development
- Analysis Insights
- Filmmaking
- Installation Art
- Product Design
- Speaking