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Scalpel piece
SCALPEL is a Pernord Ricard's cultural trends book.
In each issue SCALPEL asks nine 'Surgeons' - the worlds foremost experts in photography, art, film, design, music, technology, retail, fashion and gastronomy - to name the five hottest emerging talents in their field.
The Overworld, as a guest contributor, wrote the overarching trends diagnosis across the creative fields.
The DIAGNOSIS piece makes cross-disciplinary observations highlighting the characteristics and patterns that defined the creative work of the artistic talents sourced by the Surgeons, as well as making references to the future and some of the hottest names to follow today.
Credits Creative Direction: jakenoakes Publisher: Amsterdam Worldwide


Paula Zuccotti

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  • Ethnographer

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  • publishing
  • Book
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  • Trends

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