Rhianna has 10 years experience managing and producing global consumer led research and brand strategy projects. With a background in trends that she honed in her time spent at leading trend forecasting agency The Future Laboratory and youth culture agency Protein, she works to keep brands culturally relevant through future facing long term strategies, validated in audience understanding. She has worked with world class clients such as Nike, L’Oreal, LVMH, Diageo and Google.
Projects credited in
- Protein x Nike Made to PlayWe teamed up with Nike to help them find the next generation of kids, coaches and employees who are driving and defining their communities from the ground up. Over six months, we explored five different markets (UK, Germany, Spain, France and South Africa) and captured inspiring voices and powerful imagery, creating over 25 short films that have since been used to inspire and empower a wider audience to get moving. See some of the project come to life in Refinery29, Inc. 29’s article celebrati
- Warm Magazine 001 - The Talent IssueWarm 001: Everything you need to know about working with artists including: top tips, expert interviews, youth insights, trends, artists & subcultures.24
- Want to exhibit your work at the upcoming Club Culture exhibition at fabric?We’re thrilled to be collaborating with Ourhistory, Fabric and Logic Vapes on CLUB CULTURE, an exhibition highlighting the unbound cultural value of club culture at a global level. Taking over Fabric's cavernous spaces of Rooms 1,2 and 3, we're transporting the work of Ernesto Leal, esteemed Curator of Red Gallery, into a one-night-only exhibition. Logic Vapes are excited to support club culture: they will be showcasing & celebrating the amazing creative output of the club scene - a space whi32
- The Polyester Podcast x Melissa ShoesIn collaboration with Melissa Shoes and Ione Gamble, Polyester Zine has launched their first podcast series. The eight part series gets under the skin of our favourite creatives, exploring the ins-and-outs of the queer feminist community. Released every other Monday, each episode will speak to an artist about something they are completely obsessed with that has nothing to do with how they make money, as well as consulting a whole host of experts on everything from all the patriarchal myths su15
- 25 top creative industry events to get involved with this yearWant to make this the year to join a creative community or career support network? Ready to knuckle down on acing a professional quality, like commercialising yourself or making all-important freelance contacts? Maybe you’ve just got the creative thirst for learning, listening and being inspired by creative luminaries? Whatever your reasons, we’ve put together a pocket size list of organisers and their live events that lit up the scene in 2018 - ones that we think you should keep your eyes on ov110
- A Series of Dirty Words: EXCLUSIVITYDefining Dirty Words We want to look at key words that stand out in the industry around products, brands and media and unpack the disconnect in meaning between individuals and companies. We think of these as ‘dirty words’, whose original meaning has been modified by cultural shifts. As the concept behind a ‘dirty word’ proliferates, it gathers cultural baggage and becomes increasingly narrow in definition. We want to zoom out and re-focus on the words we’re using. The intention is not to rea31
+ Show more
Work history
Head of InsightWarm Street
- London, United KingdomFreelance
DirectorProtein
- United KingdomFull Time
Account Director at Protein Agency UK
Skills
- Agency Communications
- Events
- Agency Strategy
- Marketing Communications
- Marketing Campaigns
- Strategy
- Insights
- Consumer Insights
Education
N
N
BA English Lit.Northumbria Unversity
London, United Kingdom