With over a decade of experience in the creative industry, I have honed my skills across a diverse range of disciplines and processes, encompassing both digital and print mediums. My passion lies in crafting ideas and concepts that are not only grounded and thought-provoking but also exhibit a high level of design quality and a meticulous attention to detail.
Whether it’s designing print editorials or developing digital campaigns, I thrive on continuous learning and embrace every project with a hands-on, sleeves-rolled-up attitude, dedicated to achieving excellence in all aspects of design.
Online Protfolio: http://portfolio.eightfoldstudios.com
Projects
- Expedia - Local L ensLocal Lens is an episodic content series spanning film, social, email and editorial, through the lens of a true insider, with storytelling at its heart. It hits the sweet spot between a destination-focused travel film, a bookable itinerary, and talent-led entertainment. Played a key role in the social and film components of the Local Lens project, focusing on creating visual assets that enhanced the storytelling experience across multiple platforms. My work involved designing title cards that s
- Newspaper ProjectThe aim was to produce a 12 paged digital tabloid around two supporting articles relating to the importance of typography. "The Crystal Goblet' by Beatrice Warde and 'Typography According To Crackpots" by Jeffrey Keedy. With the articles being written at different times, 'The Crystal Goblet' written in 1930 and 'Typography According To Crackpots' published in 1993. The theme of Modernism and Post-Modernism had to also be incorporated into the editoral, as well as strong typographic elements for
- Final Honours Project: Research & DevelopmentThe first part of the final major project brief. The aim was to take a subject of interest and to create a research project around it. Weather it be an A-Z, a list or a timeline, it was impotant to incorprate these ideas into the first and second half of the project brief. The 39 paged digital tabloid explores the history of the 20th century, from 1910 - 1990, in a simplified format. Each section, from the typography to the colours used, is a reflection of the unique, individual look of each d
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Work history
Senior Creative DesignerExpedia Group
London, United KingdomFull Time
- Contributed video editing and motion graphics to a variety of episodic video content for Instagram and TikTok, including series like Stay For, Travel Insider, IYKYK, and Destination Inspiration.
- Developed social media assets on all Expedia Channels (US, UK, JPN) (Instagram, Pinterest, Youtube etc...)
- Designed and produced new social assets monthly. Provided motion graphics, video editing for campaigns amplifying Expedia’s social presence
- Designed for Expedia’s magazine (online blog) and fleshed out Expedia’s brand book.
- Working closely with creative directors, agencies, and other in-house teams. - Organised, and presented new ideas and concepts for social monthly to creative directors, stakeholder and wider teams.
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Senior Graphic DesignerAmazon Fashion
- London, United KingdomFreelance
- Architected and executed layouts for the S/S 2022 influencer lookbook and main fashion homepages
- Developed assets for Amazon website, including banners for 2021 Christmas campaign, Sale/Spring Deals, Luxury Stores, Prime Day, etc.
- Worked across all 7 markets providing assets
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Skills
- Fashion
- Design
- Excel
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Lightroom
- Time Management
- Photgraphy
- Teamworking
- Orgainised
- Permiere Pro
Education
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Graphic Design (visual CommunicationCroydon School Of Art
- London, United Kingdom