Expedia - Local L ens

Local Lens is an episodic content series spanning film, social, email and editorial, through the lens of a true insider, with storytelling at its heart. It hits the sweet spot between a destination-focused travel film, a bookable itinerary, and talent-led entertainment. Played a key role in the social and film components of the Local Lens project, focusing on creating visual assets that enhanced the storytelling experience across multiple platforms. My work involved designing title cards that set the tone for each episode, crafting engaging social media layouts to ensure the content was shareable and visually compelling, and developing eye-catching thumbnails to draw viewers in.