Founder & CIO at The Natural Energy Drinks Company, trade mark pending / Founder & CCO, Sweet Spot / Founder, Film Labs / Creative Director & Strategic Consultant, Writer / Art Director
A commercially driven, multi-award-winning creative leader delivering a unique blend of brand funded entertainment, social and digital marketing.
"I help brands reach audiences by making the kind of content they choose to engage with at every stage of the consumer journey."
I’ve worked at brilliant creative independents like Mother, big multinational networks like Havas and cutting edge TV channels like Channel 4. I’ve founded an agency and sold an agency in Drugstore, developed and written on award-winning TV shows at Endemol Shine Princess Productions and have been optioned three times through Freemantle’s scripted comedy’s arm, Hare and Tortoise.
A writer & art director by trade with a background in television, advertising and digital marketing, I draw from my experience of all disciplines to create higher engagement and performance at every point of the consumer journey.
At Cheil I led an immensely talented and diverse creative department covering film, technology, UX, social, audio and design. Using a mix of strategic insight, problem solving and craft we helped brands connect with people in more meaningful ways.
Joining the management team in 2018, I helped Cheil achieve year on year growth, delivering new business wins in Etihad, NIVEA, NIVEA Men, Red Bull and Dishoom across social, ecommerce and brand funded entertainment.
2020, I was appointed to the role of European Creative Chairman helping set the agenda for creative leaders across the Cheil network. Last year, I steered Cheil UK to more major awards than in the past four years and as a member of the WW Creative Council helped take the network into the WARC top 20.
I’ve won awards at One Show, Webby, D&AD, Clio, Kinsale, Epica, Creative Circle and New York Festivals among others and have been lucky enough to be on the jury at several big award shows including Webby, New York Festivals, Kinsale, Shots and Creative Circle.
I act as a mentor and speaker for The Dots and in 2018 set up Film Labs, a one of a kind placement scheme helping young directors from all backgrounds break into the industry.
Check out my portfolio to see some of my work...
https://www.rsworks.net
Projects
- Folding PiccadillyTo dramatise the uniqueness of the Galaxy Fold’s design, we produced an equally unique execution for the Piccadilly screen. Through 3D modelling and mapping, we uncovered the architecture hidden beneath the screen for over 100 years. This created a truly dynamic backdrop that was designed to react, reflect and mimic the unique folding form factor of this truly ground-breaking innovation.
- Clic Sargent"The Joke Appeal" Launch Film http://cargocollective.com/rsworks/Clic-Sargent CLIC Sargent is a charity in the United Kingdom formed in 2005. CLIC Sargent is the UK's leading cancer charity for children, young people and their families. Its care teams provide specialist support across the UK
Projects credited in
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
- RSVP to Cheil Film Labs Sessions: The Future of Film! 27 JuneThe film production landscape is forever changing. Our latest Film Labs Session will focus on the hot topic of Virtual Reality Production. Join us and stay one step ahead as we watch, learn and experience the very best in VR from two of the industry's leaders.The perfect fusion of the physical and digital world, VR filmmaking offers up the opportunity for a diverse set of skills to come together to unlock a new type of storytelling. You’ll get to hear from cutting edge industry experts including
- Bringing Shakespeare to Life - SamsungAt Samsung, we want to inspire learning through incredible experiences that are available anywhere, at any time. In 2016 we successfully partnered with the world-famous Royal Shakespeare Company to help transform young people’s engagement with Shakespeare through our RE:Shakespeare app, so this year we decided to team up with them again. For the Good of Rome and the Makers Lab We teamed our latest technology with the insight of Shakespeare’s greatest Roman plays in For the Good of Rome: a confe13
- Film Labs Talent | Internship OpportunityGetting a break as a young director is tough. Luckily, we've got just the thing. Cheil UK is a top 20 advertising agency rooted in digital and technology, and we're looking for hungry, talented and energetic directors looking to cut their teeth on some of the world's most famous brands during a six-month paid internship starting September 2019. You'll get to direct your own branded content film for one of our clients and learn how creative agencies pitch and develop projects. And we get fres7
- When Russ met Ben WheatleyWhen it comes to British film directors few stories are quite as inspiring as the rise of Ben Wheatley – famous for pictures including Down Terrace, High Rise, Kill List and Free Fire. So we couldn’t have been happier to welcome him to Cheil London’s inaugural Film Labs event, held on 28th March at our offices.3
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Work history
C
C
ECDCheil UK
London, United KingdomFull Time
C
C
Head of FilmCheil UK
- London, United KingdomFull Time
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Skills
- Creative Direction
- Writing
- Copywriting
- Script Writing
- Screenwriting
- Art Direction
- Content Creation