Folding Piccadilly

  • Russell Schaller
  • Kiron Mair

To dramatise the uniqueness of the Galaxy Fold’s design, we produced an equally unique execution for the Piccadilly screen. Through 3D modelling and mapping, we uncovered the architecture hidden beneath the screen for over 100 years. This created a truly dynamic backdrop that was designed to react, reflect and mimic the unique folding form factor of this truly ground-breaking innovation.


  • Samsung UK logo

    Samsung UK

    • Technology