As a Fashion Promotion Student, I have a fascination with how brands, designers, and platforms communicate with their audience. From brand and product development to campaign planning and curation, every aspect of storytelling interests me. Throughout my course, I have explored a wide breadth of promotion strategies tailored to each brief and brand. Spanning from an analytical examination of a luxury brand, such as Louboutin, expanding into untapped markets. To developing a counter-cultural anti-fascist fashion zine. At the core of my interest in promotion is finding a balance between creative and imaginative strategies with realistic execution and effective methods.
While I have developed strong skills such as comprehensive research, financial evaluation, and critical analysis, my strongest skills are in the creative realm. I have always been drawn to the theatrical, camp, and artistic aspects of fashion. Camp and humor as tools for promotion are of especial interest in my work.
My most developed skill is in illustration. I have found it invaluable in expressing my ideas articulately with passion. Illustration allowed me to explore other skills such as graphic design, styling, and creative direction. Having continued to develop it has allowed my portfolio to include working on and off the runway, exhibitions, magazines, digital, and print publications.
I have experience working with brands such as an internship with Philip Treacy and have engaged industry professionals including Jamie Huckbody and Paul Smith to assist in their work. Working with these professionals has expanded my expectations of what is possible in fashion and the careers one can create. I am working to create a career that balances the business with the creative while allowing me to expand the limits of what is possible.
Projects
- Couture D'etat ZineCouture D’état, a radical fashion zine, poster set, and street art series which encourages people to dress with their own individual style. Targeted at the masses of people who lack the courage or confidence to dress creatively or divert from trends - fashion victims if you will. A provocative series that asks the viewer “Why are you wearing what you wear? Do you really like it? Is this how you want to be seen?” Allowing the reader to reflect and come to their own conclusion. This satire will
- Top That!Mood boards and development process for a hypothetical collaboration between the Family Gorgeous and Philip Treacy. The full project includes Rational, Market Research, Financial Forecasts, Materials Research, and Promotional Plan, Photoshoot with a final output of a fashion show, and editorial coverage.
+ Show more
Projects credited in
- Voir Fashion Magazine – Brand Identity SystemA strong brand visual identity system was developed – to communicate emerging trends with a young and aspirational generation of ‘daring to be different’ fashion lovers across the world. As well as driving the brand’s personality, visual aesthetic and tone of voice, I was responsible for art-directing many bespoke on-brand editorials, influencer journey-to-success stories and designing compelling front covers.
Work history
B
B
MixologistBird and Blend Tea Co
Manchester, United KingdomPart Time
P
P
PR assistantPhilip Treacy Limited
- London, United KingdomInternship
+ Show more
Skills
- Illustration
- Adobe Illustrator
- Adobe Photoshop
- Photoshoot Assisting
- Personal Assistance
- Customer Service
- Fashion Marketing
- Fashion Promotion
- Brand Development
- Fashion PR
Education
M
M
BA Fashion PromotionManchester Fashion Institute
Manchester, United Kingdom