Suzanne Murphy Graphic Designer | The Dots
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Suzanne Murphy

Graphic DesignerPrestwich, Manchester, UK
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Suzanne Murphy

Graphic DesignerPrestwich, Manchester, UK
About me
Suzanne Murphy collaborates with clients to grow their businesses through distinctive, meaningful, and emotive design. • Graphic design for digital and print • Identity design • Website and App design • Creative problem solver • Conceptual thinker • Knowledge of Adobe software packages • Graphic illustration • Icon design • Advertising ideas, concepts and design • Website and App layout design • Artworking • Gif animations • Print supplier • Knowledge of After Effects
Projects
  • A distinctive visual identity for the UK's Medical Practitioners Tribunal Service
    Medical Practitioners Tribunal Service (MPTS) is a tribunal service for doctors in the UK. They run hearings, which make independent decisions about whether doctors are fit to practise medicine. The MPTS had a logo that contained small text that is hard to read. It had no flexibility and didn't work digitally. They also had a colour pallette that was limited and flat. Overall their visual identity was not distinctive enough. While I was contracting at the The General Medical Council as part of
Work history
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    Graphic DesignerEpigram Communications & Design
    Prestwich, Manchester, UKFull Time
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    Digital/Graphic DesignerThe General Medical Council
     - Manchester, United KingdomFull Time
    I was the creative graphic designer & ‘go to’ person concerning all aspects of graphic design at the General Medical Council (GMC) which employs 1000 people in the UK and maintains/regulates the medical professional sector. Played a key role in leading the brand identity refresh work which involved the research, design and development of a fresh, unique, memorable and effective GMC brand identity system consistent across all touch points including website graphics, blog posts, social media posts, emails, important publications, reports, and awareness campaigns which required strategic and conceptual thinking. This involved lobbying my new ideas to the head of Marketing and a commitment to effective design and craftsmanship. The new GMC identity system helped the organisation differentiate itself from other related or similar organisations such as the NHS. Created an effective system of communication for the GMC by designing a unique, memorable, consistent family of beautifully crafted icons and infographics used on different sections of the GMC website which uses the Sitecore content management system (CMS). These engaged the audience, help to strengthen the GMC’s brand identity, and improve the user interface and user experience such as the ‘Decision tool’ icons and the research icons. These icons and infographics were also used in publications and reports. Design of a unique, memorable and effective brand identity for the Medical Practice Tribunal Service (MPTS) consistent across all touch points. The new MPTS identity system helped the organisation differentiate itself from other related or similar organisations such as the GMC. I assisted with the presentation for the new brand identity to heads of section and to key leading members of the MPTS and GMC. Also helped with testing the new identity on focus groups.
Skills
  • Graphic Design
  • Illustration
  • Gif Animation
  • Adobe Indesign
  • Adobe Photoshop
  • Abobe Illustrator
  • Brand Strategy
  • Identity Design
  • Photography
  • Brand Identity