Vasiliki is a graphic designer specialising in packaging and identity design. She specialises in visual communication and creative consultation. She thrives in crafting distinctive brand identities and packaging solutions for creatively driven brands .
She has lived and worked in the vibrant settings of Athens, Budapest and London.
Currently living and working in London, UK.
Projects
- Finding VellichorFinding Vellichor is a unique brand that specializes in the restoration and modification of vintage furniture, as well as the creation of original, one-of-a-kind designs. The brand is built around the concept of "vellichor," the nostalgia and wistfulness that comes from the experience of handling old, vintage objects. FV’s mission is to revive the stories that each piece has to tell through careful restoration and creative modification wherever needed while preserving its unique history and char
- Assembly Coffee Caps - Selected EspressoThe Selected Espresso Coffee Caps give a cup full of sweetness, creamy texture and rich crema. After years of research it was decided that using aluminium for the coffee capsules is the optimal material for quality and consistency, while also considering the fact that it has potential to be recycled infinitely if disposed of consciously. With a focus on crema and the aluminium nature of the pods, we created a packaging experience as well as the campaign graphics to reflect that. In terms of dig
- The flavour indexThe flavour index is Assembly’s new coffee subscription service. Assembly is a premium coffee roaster in the UK with a core purpose to uncover and showcase coffees which present truly unique qualities. The flavour index was created as a means to catalogue all the coffees a customer would be receiving every month with their subscription, based on one common denominator – taste. With the first order they receive a custom-designed box, that holds 12 cards ( for a whole year ), and each month a new
Projects credited in
- Descover: Hydra 2020Descover Hydra is a residency that aims to push the boundaries of what we know, bring inspiration and create a discussion around art through cultural immersion.10
Work history
Brand DesignerAssembly Coffee
- London, United KingdomFull Time
— Managed and directed all creative projects in the company for the past two years, alongside the Head of Brand, such as product developments, promotional campaigns, packaging design and creative direction on both photo and video shoots, from concept through to final design
— Managed multiple freelance creatives on various projects and campaigns such as photographers, motion designers, videographers, and illustrators
— Served as the design guardian for the brand, supporting all teams business-wide to ensure they adhered to the brand guidelines and approved all daily design decisions
— Managed external vendors and suppliers to ensure the successful execution of packaging designs and the timely turnaround of all printed materials
— Developed and signed-off research, graphics, creative direction and layouts for packaging materials such as primary packaging, inserts, booklets and promotional materials (branded merchandise, POS) for both retail and wholesale
Mid Level DesignerVolcano Coffee Works
- London, United KingdomFull Time
— Focused on establishing brand guidelines during rapid growth periods, acting as a brand gatekeeper, and contributing to the development of systems and strategies for all digital and physical touchpoints
— Worked daily with the Head of Marketing to ensure high-quality, brand led solutions during the company's most crucial trading period amid the pandemic as one of the few skeleton staff, ensuring the streamlined result of visual communication across the entire brand with a quick turnaround
— Developed a creative direction for photos and video, email and social media templates across paid and organic marketing channels while maintaining consistency of branding across multiple channels and internal communications
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Skills
- Branding
- Event Design
- Typography
- Poster Design
- Silkscreen Printing
- Web Design
- Social Media Advertising
- Ad Design
- Photography