Creative Director | Director | PhotographerLondon, United Kingdom
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Creative Director | Director | PhotographerLondon, United Kingdom
About me
Yemi Alade, professionally known as YEMIOYATO is a London based Director, photographer and Founder of OYATO - a creative agency that specialises in the ideation and execution of unique campaign strategies. Yemi admires everything unconventional, truth-seeking, and culturally motivated. Her mission is to produce works that are deeply human in their intent and address emotive themes that inspire lasting connections in audiences.   Brands: VOGUE Italy, Calvin Klein - London Design Festival - Adidas - Reebok EU - Footlocker - Nandos EU - JannatJewellers - MG Atelier and lots more Featured: REVOLT - VOGUE - New Wave Mag - BRICKS Magazine - INFRINGE Magazine - GUAP Magazine - Color Bloc Magazine
  • Pretty in PUNK: Hair Editorial
    Pretty in PUNK: Hair EditorialCommissioned by Award-winning hair studio- MG Atelier, YEMIOYATO collaborated with the hair mogul to conceptualised and photograph the editorial collection titled ‘Pretty in Punk’ - a play on the word, inspired by the 80s Punk era with reference to the 80s film ‘Pretty in Pink’. We created the ‘Pretty in Punk’ editorial collection to celebrate and reimagine how the colour pink is perceived. Traditionally, the colour pink is symbolic of softness, femininity, Barbie and all things sweet. Yet our
  • Reebok X Footlocker Campaign
    Reebok X Footlocker CampaignLegacy Campaign for @reebokeurope @footlockereu featuring Chuck Achike explaining what legacy means to him and how we can all create our own. #WriteYourLegacy #classicleatherlegacy
  • Calvin Klein: Eternity Campaign
    Calvin Klein: Eternity CampaignI had the pleasure of photographing Chuck and Elenie for the Calvin Klein Eternity Influencer campaign, released alongside a short narrative film that celebrates their love focusing on the fun, joyful and light hearted moments of their eternal love story.
Projects credited in
  • BODY TALK Print issue 1
    BODY TALK Print issue 1Body Talk zine is a global publication which is a collection of words and works by creatives around the world sharing their personal experiences and talking about mental health and body image. From using fashion photography to distort the perception of beauty to reading a comic strip for understanding anxiety, this zine uses off-beat methods of self expression to question society. Body Talk issue1 uses tactile experiences through various textures to shed light on the layers for an interactive e
  • GUAP Magazine
    GUAP MagazineGUAP – A revolutionary youth platform at the forefront of creative culture, discovering and showcasing emerging talent. GUAP Magazine is the world's first video magazine, an innovative magazine bridging the gap between print & digital. It redefines the norm by presenting the world with a new & unique way to recognise the untold, unseen & unforgettable young talent. Each issue showcases & profiles some of the best youth talent whose work, whether that be in music, fashion, business or the arts, n
  • London Design Festival 2019
    London Design Festival 2019The 2019 identity was based on Shorthand. The world is experiencing the fastest changes in technology, innovation, culture and society. Our lives have been transformed, and design is at the centre of this. Ideas are being shared and communicated quicker than ever: and the 2019 identity reflected this dynamism through typography.  Landmark Projects •Please Be Seated by Paul Cocksedge •Sea Things by Sam Jacob Festival Commissions •Disco Carbonara by Martino Gamper •Iri-Descent by Liz West •L
  • GUAP Magazine - The Freedom Edition ft BBZ
    GUAP Magazine - The Freedom Edition ft BBZThis Issue is based on Freedom and individuals who are fighting for freedom, expressing freedom through creativity and just being themselves. We're all given free will. Let's use it for good.
  • BODY TALK ZINE digital issue one!
    BODY TALK ZINE digital issue one!Hey there! I’m extremely excited to share with you the first issue of Body Talk zine (digital version)! Body Talk is a platform I started during the lockdown that spreads awareness to break stigmas on Body Image and Mental Health. The zine is a collection of words and work from creatives around the world that share their own experiences or start a discussion on various topics under these subjects. Through photography, illustration, film, interaction design and many more mediums the zine helps co
    GRINDSHINE FOR GUAP MAGAZINE ISSUE 16GRINDSHINE's first feature in a magazine; that magazine being Guap magazine the worlds first video magazine dedicated to discovering and showcasing emerging talent. Here we introduce ourselves to the audience and summerise the brands' values.
Work history
    London Design Festival logo
    London Design Festival logo
    Creative DirectorLondon Design Festival
     - London, United KingdomFreelance
    Calvin Klein logo
    Calvin Klein logo
    Film Direction & PhotograpahyCalvin Klein
     - London, United KingdomFreelance
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  • Art Direction
  • Problem Solving
  • Concept Generation
  • Client Pitching
  • Treatment Design
  • Photography Production
  • Public Speaking
  • Analytical Writing
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    BA(Hons) Fine ArtCentral Saint Martins (UAL)
     - 1 Granary Square, Kings Cross, London N1C 4AA, UK
    My contemporary/Fine Art studies at CSM helped to expand the critical understanding and analysis of my creative practice.
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Voted Year RepresentativeCentral Saint Martins (UAL)
    Attend meetings with the School Dean and Head of Art and Design Departments and other student Representatives to strategise ways of enhancing student satisfaction and better equip students with their highly requested resources and extra-curricular events.