Yemi Alade, professionally known as YEMIOYATO is a London based Director, photographer and Founder of OYATO - a creative agency that specialises in the ideation and execution of unique campaign strategies. Yemi admires everything unconventional, truth-seeking, and culturally motivated. Her mission is to produce works that are deeply human in their intent and address emotive themes that inspire lasting connections in audiences.
Brands: VOGUE Italy, Calvin Klein - London Design Festival - Adidas - Reebok EU - Footlocker - Nandos EU - JannatJewellers - MG Atelier and lots more
Featured: REVOLT - VOGUE - New Wave Mag - BRICKS Magazine - INFRINGE Magazine - GUAP Magazine - Color Bloc Magazine
Projects
- Pretty in PUNK: Hair EditorialCommissioned by Award-winning hair studio- MG Atelier, YEMIOYATO collaborated with the hair mogul to conceptualised and photograph the editorial collection titled ‘Pretty in Punk’ - a play on the word, inspired by the 80s Punk era with reference to the 80s film ‘Pretty in Pink’. We created the ‘Pretty in Punk’ editorial collection to celebrate and reimagine how the colour pink is perceived. Traditionally, the colour pink is symbolic of softness, femininity, Barbie and all things sweet. Yet our
Projects credited in
- BODY TALK Print issue 1Body Talk zine is a global publication which is a collection of words and works by creatives around the world sharing their personal experiences and talking about mental health and body image. From using fashion photography to distort the perception of beauty to reading a comic strip for understanding anxiety, this zine uses off-beat methods of self expression to question society. Body Talk issue1 uses tactile experiences through various textures to shed light on the layers for an interactive e24
- GUAP MagazineGUAP – A revolutionary youth platform at the forefront of creative culture, discovering and showcasing emerging talent. GUAP Magazine is the world's first video magazine, an innovative magazine bridging the gap between print & digital. It redefines the norm by presenting the world with a new & unique way to recognise the untold, unseen & unforgettable young talent. Each issue showcases & profiles some of the best youth talent whose work, whether that be in music, fashion, business or the arts, n
- London Design Festival 2019The 2019 identity was based on Shorthand. The world is experiencing the fastest changes in technology, innovation, culture and society. Our lives have been transformed, and design is at the centre of this. Ideas are being shared and communicated quicker than ever: and the 2019 identity reflected this dynamism through typography. Landmark Projects •Please Be Seated by Paul Cocksedge •Sea Things by Sam Jacob Festival Commissions •Disco Carbonara by Martino Gamper •Iri-Descent by Liz West •L
- BODY TALK ZINE digital issue one!Hey there! I’m extremely excited to share with you the first issue of Body Talk zine (digital version)! Body Talk is a platform I started during the lockdown that spreads awareness to break stigmas on Body Image and Mental Health. The zine is a collection of words and work from creatives around the world that share their own experiences or start a discussion on various topics under these subjects. Through photography, illustration, film, interaction design and many more mediums the zine helps co27
Work history
Creative DirectorLondon Design Festival
- London, United KingdomFreelance
Film Direction & PhotograpahyCalvin Klein
- London, United KingdomFreelance
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Skills
- Art Direction
- Problem Solving
- Concept Generation
- Client Pitching
- Treatment Design
- Photography Production
- Public Speaking
- Analytical Writing
Education
BA(Hons) Fine ArtCentral Saint Martins (UAL)
- 1 Granary Square, Kings Cross, London N1C 4AA, UK
My contemporary/Fine Art studies at CSM helped to expand the critical understanding and analysis of my creative practice.
Awards
Voted Year RepresentativeCentral Saint Martins (UAL)
Attend meetings with the School Dean and Head of Art and Design Departments and other student Representatives to strategise ways of enhancing student satisfaction and better equip students with their highly requested resources and extra-curricular events.