Any advice on how to find a copywriter that gels with my brand?
Hi all,
I'm looking for a copywriter to help me with the copy I need for my business.
I'm new to outsourcing and have no idea on how to brief / find or even find a good fit for what we need.
any thoughts?
M
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Replies7
- Hi Mel, I agree with others here that posting a brief is the best way to find new people. You'll get lots of people's websites to go through but it's a great way of building up a little black book of talent for you to tap into when you need to. Linkedin or here on The Dots is the best place to start. Hope this helps, Tamryn
- If you can’t find them, help them find you by posting a brief.For gel and fit think about:Roles, involvement, depth of understanding (copywriter, editor, strategist).The vital point that makes your business different.An example of how this problem has been solved already.Tone of voice.Mission, vision and position.
- Hi @Mel Brown You're fishing in a good place! What you're looking for are writers who can demonstrate they understand branding, can run with a tone of voice and bring it to life, understands that the brand defines what you do, how you do it or talk about it, and what else, as a brand, you find relevant, engaging or think it's important to share with your audiences. If they can demonstrate that capability, bingo. As @Robbie Masters suggests, a test brief is a great idea, but you should be able to judge what they have done for other brands, the more the better, so you can see a genuine agility in their writing.Of course, it helps if you have a well defined brand and well articulated tone of voice in the first place, otherwise there will be a some experiemental stumbling to get through. If you haven't, well that's the fun bit, I'd be happy to help but you might look for a writer who's done these exercises before, they usually go hand-in-hand with the ability to express ToV.Hope that helps!
- @Robbie Masters thanks so much :)
- Hi Mel,As well as interviewing to get a sense of experience and cultural fit, I would recommend asking for writing samples / a portfolio and being really clear with your brief. While not all writers will have exactly what you’re after, they might show a good range or a piece for you to reference. A great copywriter can adapt to suit any style given time and feedback, but you’ll get there much quicker by working with someone who’s written in a similar style before. You can also give them a small paid assignment to start with such as a blog post or series of social media posts to see if they’re a good fit. If it turns out they’re not, you still get some ideas to work with / content to edit and they still get paid.Hope this helps,Robbie
- Hi Mel, have you tried Upworks or Fievrr? There are lots of copywriters and you can certainly try and ask for samples to see if the writing fits your brand and style.
- Hi Mel, I'd be more than happy to help! I have years of experience in writing copy for marketing purposes and can send over a few examples of my work. Feel free to message me privately for more details. Nora x
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