Matt Percival

Matt Percival

Creative DirectorLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Poppy Jamieson
Matt Percival

Matt Percival

Creative DirectorLondon, United Kingdom
About me
I create experiences, journeys, stories and things that matter to brands and audiences alike, to fulfil outcomes desired by all. I'm an experienced multi-disciplinary creative 'slashy'. With a focus on graphic design and branding, years working in Europe, Asia and the US in design, branding, advertising, digital and marketing communications agencies has allowed me to develop skills as a creative project leader, problem solver, strategist, designer, art director, copywriter and product manager. It's a scope of expertise I apply holistically and agnostically across channels, media and touch points to create joined-up products and experiences that realise strategic intent, from creative inception to the points of fulfilment and the journeys beyond, for B2B and B2C brands, from established global tech giants to entrepreneurial disruptive startups, to luxury goods and experiences. It enables me to fulfil roles as an independent hands-on creative or consultant, business, product and creative team leader, both agency- and client-side – most recently as Head of UX Design for a US tech startup and as Creative Director for a new men's sexual health brand. I love what I do. Collaborating with, learning from and nurturing talented people; a passion for the new; the next eureka moment; and my unshakeable belief in the power of the crafted design, word, action, image and feeling to move people.
  • Bloem – app shopping basket
    Bloem – app shopping basketAn isolated project, to look at possible innovations within the basket journeys for a nursery business app, became so much more. Although this has gone no further than prototype, I think it's a great example of how zooming out of the project at hand, to examine the entire user journey and maintain a holistic view of the user experience, can lead to a healthy, honest and revealing reappraisal of where innovation is most valuable, and where simplicity is key. In the end, this has motivated a rep
  • Cornelia James
    Cornelia JamesGlove maker to the Queen throughout her reign and the absolute go-to for the world's top fashion stylists, Cornelia James needed to make the brand experience more accessible to new audiences and markets as it ventured into retail concessions and popups. Rather than stretch the core glove brand, it was evolved and repositioned as the epitome of the exceptional occasion, creating space for a new diffusion brand – Cornelia by Cornelia James – for accessories to make an occasion of every day. A fi
  • Ben
    BenRepositioning a charity as a not-for-profit organisation – by the people of the automotive industry, for the people of the automotive industry – paved the way for Ben to completely overhaul the way it engaged with its beneficiary and donor audiences, and restructure the delivery of its services. The beating heart of the new communication strategy, voice and visual language – designed to rally and engage the people who worked for Ben as much as the people they needed to reach – was the online tri
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Projects credited in
  • Top 10: career advice tips for 2022
    Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
Work history
    Creative DirectorSamson Health
    United KingdomPart Time
    Brand and product design and consultancy for a male sexual health startup
    UX/UI design leadAxim Global
    United KingdomFreelance
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  • Product Design
  • Graphic Design
  • Art Directing
  • Writing
  • Brand Communication
  • Brand Creation
  • UX
  • UI Design
  • Packaging Design
  • Advertising
  • Project Management
  • Brand Strategy
  • Marketing Communications
  • Experience Design
  • Publishing Design
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BA(Hons) Graphic DesignLondon College of Communication, UAL
     - London, United Kingdom