• Matt Percival

Repositioning a charity as a not-for-profit organisation – by the people of the automotive industry, for the people of the automotive industry – paved the way for Ben to completely overhaul the way it engaged with its beneficiary and donor audiences, and restructure the delivery of its services. The beating heart of the new communication strategy, voice and visual language – designed to rally and engage the people who worked for Ben as much as the people they needed to reach – was the online triage portal. Journeys allow users to easily find the help and support they need by positive self-determined actions, removing any sense of 'charity' from the process.